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ROLLER HOCKEY AND IN-LINE SKATING POST LARGE GAIN

     American Sports Data conducted a nationwide study of 14,164
Americans in January 1995.  Among the findings:  Health club
memberships climbed by 10% for the second straight year;
treadmill exercise is still the fastest growing fitness activity;
and roller hockey and in-line skating had the largest annual
growth rates among all 58 sports and activities measured.  In-
line skating jumped 50% and roller hockey increased 58% over '94.
There are now close to 18.8 million in-line skaters, up 513% from
the 3.1 million in '89.  Basketball is still the most popular
team sport, with more than 47 million people playing the game.
Soccer, due largely to World Cup exposure, increased
participation by 11%.  Downers:  Tennis saw a 7% decline in
participation, and beach volleyball climbed only 5%.  American
Sports Data President Harvey Lauer:  "This is clear and
irrefutable evidence that the fitness revolution is thriving, and
not withering -- as numerous articles in the media would have us
believe" (American Sports Data).

                  
TOP GROWTH ACTIVITIES IN 1994
PARTICIPANTS
(millions)
'93-94
'87-94
Roller Hockey
3,678
+58%
n/a
In-Line Skat.
18,773
+50%
+512% (c)
Treadmill
26,544
+35%
+504%
Rock/Climb
6,248
+32%
+34%
Mt. Biking
9,246
+25%
+512%
Ski Exercises
9,186
+16%
+169% (b)
Free Weights
27,204
+16%
+47%
Walking
35,807
+15%
+54%
Basketball
47,332
+12%
+32%
Tent Camp.
39,479
+14%
+12%
Soccer
18,231
+11%
+19%
(b) = six-year growth (c) = five-year growth
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