SBD/5/Sponsorships Advertising Marketing


     The much "ballyhooed partnership between gambling giant
Caesars World and the Agua Cliente Indians to build" a $25M
casino in Palm Springs, CA has been terminated, both sides
announced yesterday (L.A. TIMES, 4/5)....Nintendo of America and
South Korea's Samsung Electronics dropped their lawsuits against
each other and agreed to "team up against software pirates of
Nintendo games."  Nintendo had sued Samsung claiming that Samsung
knowingly sold its computer chips to counterfeiters (WALL STREET
JOURNAL, 4/4)....Cypress Gardens was sold by Anheuser-Busch to a
group of local Central FL investors (TAMPA TRIBUNE, 4/5)....In an
effort to support young cyclists, Plymouth has formed "Team
Plymouth" of the ten pro cycling teams from the U.S with the hope
of  contributing to the development of Olympic hopefuls.  Team
Plymouth is managed by Strada Racing Club of Tempe, AZ.
Supporting sponsors include America West Airlines and Domenic's
Cycling Imports (Plymouth).
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