NFL Has Super Bowl Contingency Plans FCC Looks To Nix Blackout Rules Bell Extends Deal With Whitecaps Campus Insiders Gets A-10 Hoops Rights New York Life Inks Deal With Nets Armed Forces Classic Plans Announced Super Bowl Cushions Filled With Gifts SBJ In-Depth: Facilities Series: Concessions Classified Advertisements
SBD/5/Sponsorships Advertising Marketing
BIG EXPOSURE FROM SPORTS & LIMBAUGH HELPS BREATHE RIGHT
Published April 5, 1995
The exposure Breathe Right nasal strips has received from football/hockey players and an endorsement by Rush Limbaugh is credited with the growth in first quarter sales for CNS, Inc., the makers of Breathe Right. Sales were estimated at $8.9M, "four times the sales during same period last year" and $1M shy of the company's total '93 revenues. The company also expects to turn a profit of about $1.5M; its first profit in at least five years. Sales of Breathe Right accounted for $7.3M, or 82%, of CNS sales. The company's stock closed Monday in NASDAQ trading at 21 1/8, another 52-week high. CNS also announced it will register to sell another one million shares to help "ride the Breathe Right wave" (Glenn Howatt, Minneapolis STAR TRIBUNE, 4/4).