Fox Sports Digital Hires Pesavento CFP Committee Visiting Charlotte ESPN Marks 25 Years Of "OTL" Michigan Once Again A Nike School John Deere Classic Extension Expected CONCACAF Gold Cup Starts Today U.S. Women May Get N.Y. Parade Cincinnati Sees Downtown Unrest ESPN Moving Event From Trump Course Bucks To Hold Camp In Madison
SBD/5/Sponsorships Advertising Marketing
BIG EXPOSURE FROM SPORTS & LIMBAUGH HELPS BREATHE RIGHT
Published April 5, 1995
The exposure Breathe Right nasal strips has received from football/hockey players and an endorsement by Rush Limbaugh is credited with the growth in first quarter sales for CNS, Inc., the makers of Breathe Right. Sales were estimated at $8.9M, "four times the sales during same period last year" and $1M shy of the company's total '93 revenues. The company also expects to turn a profit of about $1.5M; its first profit in at least five years. Sales of Breathe Right accounted for $7.3M, or 82%, of CNS sales. The company's stock closed Monday in NASDAQ trading at 21 1/8, another 52-week high. CNS also announced it will register to sell another one million shares to help "ride the Breathe Right wave" (Glenn Howatt, Minneapolis STAR TRIBUNE, 4/4).