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LIBERTY SPORTS SALES GETS RIGHTS FOR DETROIT'S PASS SPORTS
Published April 4, 1995
Liberty Sports Sales has acquired the local and national representation rights for PASS Sports, a Detroit-area regional sports network, effective immediately, according to Liberty Sports Sales President Mike Kincaid. Jeff Genther, GM of PASS Sports, which carries the Tigers, Red Wings and Pistons games: "Liberty Sports Sales' commitment to their business, by assembling a proven sports television sales force and supporting them with the best resources, clearly demonstrated to PASS Sports that they are the best qualified to maximize the advertising return on our sports programming investment." Liberty Sports Sales was formed in November 1994 to manage national representation for Liberty Sports' entities -- including the eight Prime RSNs, Sunshine Network, La Cadena Deportiva and Prime Deportiva (Liberty Sports).