SBD/4/Sports Media

LIBERTY SPORTS SALES GETS RIGHTS FOR DETROIT'S PASS SPORTS

     Liberty Sports Sales has acquired the local and national
representation rights for PASS Sports, a Detroit-area regional
sports network, effective immediately, according to Liberty
Sports Sales President Mike Kincaid.  Jeff Genther, GM of PASS
Sports, which carries the Tigers, Red Wings and Pistons games:
"Liberty Sports Sales' commitment to their business, by
assembling a proven sports television sales force and supporting
them with the best resources, clearly demonstrated to PASS Sports
that they are the best qualified to maximize the advertising
return on our sports programming investment."  Liberty Sports
Sales was formed in November 1994 to manage national
representation for Liberty Sports' entities -- including the
eight Prime RSNs, Sunshine Network, La Cadena Deportiva and Prime
Deportiva (Liberty Sports).
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