SBD/4/Sports Media

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         The CFL announced yesterday that they have signed a new
    three-year contract with TSN.  With the agreement, TSN is ensured
    of having the largest CFL football schedule on Canadian network
    TV for the '95 season.  Financial terms of the deal were not
    disclosed.  TSN President & GM Jim Thompson:  "We're proud of our
    nine-year partnership with the CFL, and the high quality coverage
    we've given Canadian football fans.  We're looking forward to our
    next decade of fast-paced Canadian football" (CFL).

    Print | Tags: CFL, Media

         THE HOCKEY NEWS and the Canadian Hockey League announced the
    launch of RINKNET, an online hockey information service.  RINKNET
    is an electronic bulletin board service which provides hockey
    leagues, media, agents and fans the opportunity to access hockey
    info using their computer.  Currently, RINKNET has two main
    forums:  THE HOCKEY NEWS online edition and the Canadian Hockey
    League bulletin board system (Hockey News/CHL).
         LEAGUES MERGE ONTO INFO-HIGHWAY:  In the current issue of AD
    AGE, Jeff Jensen reports that the NFL, NHL and NBA are all
    planning to make run at the "Internet or commercial online
    services to market to a new generation of media-savvy fans."  The
    NFL has already announced its plans for creation of a site on the
    World Wide Web.  The NBA and NHL are both planning to develop Web
    sites, while the NHL is considering an online service tied to the
    Microsoft Network.  The NBA has been working with IBM on their
    site (AD AGE, 4/3).... Golf Digest Online, the first hub of the
    NYT (New York Times) Sports Leisure Interactive network, is
    currently being beta tested, and the official start of the
    service is planned for April 17 (INSIDE MEDIA ONLINE, 4/3).

    Print | Tags: CHL, IBM, Microsoft, NBA, NFL, NHL, Media

         Liberty Sports Sales has acquired the local and national
    representation rights for PASS Sports, a Detroit-area regional
    sports network, effective immediately, according to Liberty
    Sports Sales President Mike Kincaid.  Jeff Genther, GM of PASS
    Sports, which carries the Tigers, Red Wings and Pistons games:
    "Liberty Sports Sales' commitment to their business, by
    assembling a proven sports television sales force and supporting
    them with the best resources, clearly demonstrated to PASS Sports
    that they are the best qualified to maximize the advertising
    return on our sports programming investment."  Liberty Sports
    Sales was formed in November 1994 to manage national
    representation for Liberty Sports' entities -- including the
    eight Prime RSNs, Sunshine Network, La Cadena Deportiva and Prime
    Deportiva (Liberty Sports).

    Print | Tags: Cablevision, Detroit Pistons, Detroit Red Wings, Detroit Tigers, New York Liberty, Media

         TBS and its Chair Ted Turner are profiled in the current
    issue of U.S. NEWS & WORLD REPORT.  In his piece, Dan McGraw
    explains why Turner would like to buy CBS.  CBS would more than
    double TBS' annual cash flow, according to Bankers Trust
    Research, "while providing it with a larger distribution system
    for its vast portfolio of programming.  McGraw also notes that
    combining CBS and TBS could allow the companies to pool their
    resources in the "increasingly expensive bidding wars for sports
    programming. ... The merged entity would be able to compete for
    the rights to key events against aggressive players" like Rupert
    Murdoch.  McGraw notes how Turner can use his Castle Rock
    Entertainment and MGM library as programming for CBS.  Castle
    Rock owns shows like "Seinfeld," and is expected to have a $40M
    windfall next year when syndication rights to the show are sold
    (U.S. NEWS, 4/10 issue).
         TISCH DIGGING IN?  According to the latest ELECTRONIC MEDIA,
    CBS Chair Laurence Tisch could postpone the company's sale to
    bring in Rich Frank, who recently resigned from Walt Disney, to
    "orchestrate the network's recovery uin a move that would have
    sweeping industry impact."  It has become "clear" in recent weeks
    that Tisch is "struggling to command a premium $80 per share cash
    for CBS."  If Frank joins CBS, Tisch "could wait several years to
    realize greater return on a rebuilt network" (ELECTRONIC MEDIA,
    4/3).  In yesterday's N.Y. NEWSDAY, Verne Gay gives the odds on
    different companies that might be interested in buying CBS:
    Companies from TCI to IBM to Coca-Cola are given odds as to their
    interest in CBS (N.Y. NEWSDAY, 4/3).

    Print | Tags: CBS, Coca-Cola, IBM, Media, Turner Sports, Viacom, Walt Disney
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