The CFL announced yesterday that they have signed a new
three-year contract with TSN.  With the agreement, TSN is ensured
of having the largest CFL football schedule on Canadian network
TV for the '95 season.  Financial terms of the deal were not
disclosed.  TSN President & GM Jim Thompson:  "We're proud of our
nine-year partnership with the CFL, and the high quality coverage
we've given Canadian football fans.  We're looking forward to our
next decade of fast-paced Canadian football" (CFL).

     THE HOCKEY NEWS and the Canadian Hockey League announced the
launch of RINKNET, an online hockey information service.  RINKNET
is an electronic bulletin board service which provides hockey
leagues, media, agents and fans the opportunity to access hockey
info using their computer.  Currently, RINKNET has two main
forums:  THE HOCKEY NEWS online edition and the Canadian Hockey
League bulletin board system (Hockey News/CHL).
     LEAGUES MERGE ONTO INFO-HIGHWAY:  In the current issue of AD
AGE, Jeff Jensen reports that the NFL, NHL and NBA are all
planning to make run at the "Internet or commercial online
services to market to a new generation of media-savvy fans."  The
NFL has already announced its plans for creation of a site on the
World Wide Web.  The NBA and NHL are both planning to develop Web
sites, while the NHL is considering an online service tied to the
Microsoft Network.  The NBA has been working with IBM on their
site (AD AGE, 4/3).... Golf Digest Online, the first hub of the
NYT (New York Times) Sports Leisure Interactive network, is
currently being beta tested, and the official start of the
service is planned for April 17 (INSIDE MEDIA ONLINE, 4/3).

     Liberty Sports Sales has acquired the local and national
representation rights for PASS Sports, a Detroit-area regional
sports network, effective immediately, according to Liberty
Sports Sales President Mike Kincaid.  Jeff Genther, GM of PASS
Sports, which carries the Tigers, Red Wings and Pistons games:
"Liberty Sports Sales' commitment to their business, by
assembling a proven sports television sales force and supporting
them with the best resources, clearly demonstrated to PASS Sports
that they are the best qualified to maximize the advertising
return on our sports programming investment."  Liberty Sports
Sales was formed in November 1994 to manage national
representation for Liberty Sports' entities -- including the
eight Prime RSNs, Sunshine Network, La Cadena Deportiva and Prime
Deportiva (Liberty Sports).

     TBS and its Chair Ted Turner are profiled in the current
issue of U.S. NEWS & WORLD REPORT.  In his piece, Dan McGraw
explains why Turner would like to buy CBS.  CBS would more than
double TBS' annual cash flow, according to Bankers Trust
Research, "while providing it with a larger distribution system
for its vast portfolio of programming.  McGraw also notes that
combining CBS and TBS could allow the companies to pool their
resources in the "increasingly expensive bidding wars for sports
programming. ... The merged entity would be able to compete for
the rights to key events against aggressive players" like Rupert
Murdoch.  McGraw notes how Turner can use his Castle Rock
Entertainment and MGM library as programming for CBS.  Castle
Rock owns shows like "Seinfeld," and is expected to have a $40M
windfall next year when syndication rights to the show are sold
(U.S. NEWS, 4/10 issue).
     TISCH DIGGING IN?  According to the latest ELECTRONIC MEDIA,
CBS Chair Laurence Tisch could postpone the company's sale to
bring in Rich Frank, who recently resigned from Walt Disney, to
"orchestrate the network's recovery uin a move that would have
sweeping industry impact."  It has become "clear" in recent weeks
that Tisch is "struggling to command a premium $80 per share cash
for CBS."  If Frank joins CBS, Tisch "could wait several years to
realize greater return on a rebuilt network" (ELECTRONIC MEDIA,
4/3).  In yesterday's N.Y. NEWSDAY, Verne Gay gives the odds on
different companies that might be interested in buying CBS:
Companies from TCI to IBM to Coca-Cola are given odds as to their
interest in CBS (N.Y. NEWSDAY, 4/3).