Michigan State Well Behind Michigan's Nike Deal Nike/Michigan Pact Worth $169M New Nike Ad Not "Short" On Star Power Westbrook Releases Debut Signature Shoe UFC Fighters Satisfied With Reebok Gear Hackett: UM's Nike Pact Is Nation's Most Lucrative Univ. Of Michigan Spurns Adidas For Nike Tennessee Unveils New Nike Uniforms Nike's Phil Knight Stepping Down In '16 Reebok Important For Future UFC TV
SBD/4/Sponsorships Advertising Marketing
Published April 4, 1995
Each Topps Series II card for the '95 season will feature "cyberstats" on one card in each deck. Cyberstats are computer- generated statistics tallied by STATS, Inc. for the full '94 season. The 264 card set is set for release April 10 (Topps)....Shawn Kemp has signed on with Bank of America and Seafirst Bank to represent the banks in their advertising, merchandising and promotional programs (Bank of America/Seafirst).....Reebok is in negotiations with Michigan State's athletic department. Reebok's Dave Fogelson said the company is targeting Big 10 schools because of its combination of excellence in football, basketball and academics (Keith Gave, DETROIT FREE PRESS, 4/1)....Juan Gonzalez and Rafael Palmeiro appear together in a new Spanish-language TV ad for Reebok and Foot Locker. The 30-second spot was produced by Casanova Pendrill Publicidad and has been airing since late February on Univision, Telemundo and Galavision (Reebok). CLARIFICATION: SFM Media has clarified yesterday's report in COWLES BUSINESS MEDIA regarding their relationship with Nike. SFM President Jerry Solomon said that Nike's decision to move media buying to Wieden & Kennedy was due to a "consolidation" of accounts, not a "firing" of SFM.