SBD/4/Sponsorships Advertising Marketing


     Each Topps Series II card for the '95 season will feature
"cyberstats" on one card in each deck.  Cyberstats are computer-
generated statistics tallied by STATS, Inc. for the full '94
season.  The 264 card set is set for release April 10
(Topps)....Shawn Kemp has signed on with Bank of America and
Seafirst Bank to represent the banks in their advertising,
merchandising and promotional programs (Bank of
America/Seafirst).....Reebok is in negotiations with Michigan
State's athletic department.  Reebok's Dave Fogelson said the
company is targeting Big 10 schools because of its combination of
excellence in football, basketball and academics (Keith Gave,
DETROIT FREE PRESS, 4/1)....Juan Gonzalez and Rafael Palmeiro
appear together in a new Spanish-language TV ad for Reebok and
Foot Locker.  The 30-second spot was produced by Casanova
Pendrill Publicidad and has been airing since late February on
Univision, Telemundo and Galavision (Reebok).
     CLARIFICATION:  SFM Media has clarified yesterday's report
in COWLES BUSINESS MEDIA regarding their relationship with Nike.
SFM President Jerry Solomon said that Nike's decision to move
media buying to Wieden & Kennedy was due to a "consolidation" of
accounts, not a "firing" of SFM.
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