Anniversary: Noteworthy Nike Ads LeBron James Favoring Old Nikes McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Nike, Adidas Going Camouflage Under Armour Shuffles Management Converse Hires MediaVest As Ad Agency Adidas Restructures Reebok Management Nike Stalled On World HQ Construction Oregon To Wear Pink Nike Helmets
SBD/4/Sponsorships Advertising Marketing
Published April 4, 1995
Each Topps Series II card for the '95 season will feature "cyberstats" on one card in each deck. Cyberstats are computer- generated statistics tallied by STATS, Inc. for the full '94 season. The 264 card set is set for release April 10 (Topps)....Shawn Kemp has signed on with Bank of America and Seafirst Bank to represent the banks in their advertising, merchandising and promotional programs (Bank of America/Seafirst).....Reebok is in negotiations with Michigan State's athletic department. Reebok's Dave Fogelson said the company is targeting Big 10 schools because of its combination of excellence in football, basketball and academics (Keith Gave, DETROIT FREE PRESS, 4/1)....Juan Gonzalez and Rafael Palmeiro appear together in a new Spanish-language TV ad for Reebok and Foot Locker. The 30-second spot was produced by Casanova Pendrill Publicidad and has been airing since late February on Univision, Telemundo and Galavision (Reebok). CLARIFICATION: SFM Media has clarified yesterday's report in COWLES BUSINESS MEDIA regarding their relationship with Nike. SFM President Jerry Solomon said that Nike's decision to move media buying to Wieden & Kennedy was due to a "consolidation" of accounts, not a "firing" of SFM.