Nike's Converse Launches "Made By You" Campaign MJ Leads eBay Athlete Merch Sales Converse Suing Over Chuck Taylor Copycats Converse Hires MediaVest As Ad Agency Converse Conducting Media Agency Review Converse Moving To New Boston HQs In '15 Wade's Li-Ning Announcement Expected Next Week Nike, Foot Locker Teaming On Joint Stores Dwyane Wade To Sport New Shoes In Playoffs Marketplace Round-Up
Upcoming Conferences and Events
SBD/4/Sponsorships Advertising Marketing
CONVERSE ANNOUNCES INTENT TO ACQUIRE APEX ONE
Published April 4, 1995
Converse Inc. announced Monday it has agreed to buy sportswear maker Apex One Inc. No financial terms were disclosed. Apex markets sportswear under licensees from pro and college sports teams. It had '94 revenues of about $100M. The transaction is expected to be completed in May (DOW JONES NEWS SERVICE, 4/3). Converse CEO Gib Ford said the purchase allows Converse to to expand its clothing line and enter the licensed- clothing market (USA TODAY, 4/4).