SBD/4/Sponsorships Advertising Marketing

CONVERSE ANNOUNCES INTENT TO ACQUIRE APEX ONE

     Converse Inc. announced Monday it has agreed to buy
sportswear maker Apex One Inc.  No financial terms were
disclosed.  Apex markets sportswear under licensees from pro and
college sports teams.  It had '94 revenues of about $100M.  The
transaction is expected to be completed in May (DOW JONES NEWS
SERVICE, 4/3).  Converse CEO Gib Ford said the purchase allows
Converse to to expand its clothing line and enter the licensed-
clothing market (USA TODAY, 4/4).
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