Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Bouchard's Nike Contract Nearing Expiration Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Arizona State Expected To Switch To Adidas Nike Unveils Kyrie Irving Signature Shoe Source: UFC's Reebok Deal Worth $70M USOC Extends Nike Deal Through '20 Patriots' Nike Shoe Goes On Sale Monday Iverson Protests Nike Tribute Shoe
SBD/4/Sponsorships Advertising Marketing
CHAMPION FOOTWEAR TO FOCUS ON EVERYDAY ATHLETES
Published April 4, 1995
Champion Footwear will "concede the superstar endorsement game to Nike and Reebok and position itself as the brand for committed everyday athletes" by breaking its first TV advertising this week. Champion Footwear, a unit of Sara Lee Corp., "saw an estimated $25 million in sales" in '94 despite having never advertised on TV. The new ads, created by Elcon Communications- New York, are being targeted at 19-34 year-olds and will air nationally on MTV and BET (Elaine Underwood, BRANDWEEK, 4/3 issue).