Rory, Tiger Promote New Nike Irons On "Tonight Show" Arizona Unveils New Nike Hoops Uniforms Aldridge Finds Endorsements Despite Small Market Nike Bothered By FSU Coach's Son Wearing Rival's Gear Nike Paid Howard Slusher $1.5M Jordan Brand Capitalizing On Jeter's Farewell New Jordan Brand Ad Celebrates Jeter's Career Adidas Wins World Cup Brand Battle Yonex Looks To Sign Tennis Player Nick Kyrgios Oklahoma Unveils Alternate Football Uniforms
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CHAMPION FOOTWEAR TO FOCUS ON EVERYDAY ATHLETES
Published April 4, 1995
Champion Footwear will "concede the superstar endorsement game to Nike and Reebok and position itself as the brand for committed everyday athletes" by breaking its first TV advertising this week. Champion Footwear, a unit of Sara Lee Corp., "saw an estimated $25 million in sales" in '94 despite having never advertised on TV. The new ads, created by Elcon Communications- New York, are being targeted at 19-34 year-olds and will air nationally on MTV and BET (Elaine Underwood, BRANDWEEK, 4/3 issue).