Fresno State Partnering With Nike For Redesign Michigan State Well Behind Michigan's Nike Deal Nike/Michigan Pact Worth $169M New Nike Ad Not "Short" On Star Power Westbrook Releases Debut Signature Shoe UFC Fighters Satisfied With Reebok Gear Hackett: UM's Nike Pact Is Nation's Most Lucrative Univ. Of Michigan Spurns Adidas For Nike Tennessee Unveils New Nike Uniforms Nike's Phil Knight Stepping Down In '16
SBD/4/Sponsorships Advertising Marketing
CHAMPION FOOTWEAR TO FOCUS ON EVERYDAY ATHLETES
Published April 4, 1995
Champion Footwear will "concede the superstar endorsement game to Nike and Reebok and position itself as the brand for committed everyday athletes" by breaking its first TV advertising this week. Champion Footwear, a unit of Sara Lee Corp., "saw an estimated $25 million in sales" in '94 despite having never advertised on TV. The new ads, created by Elcon Communications- New York, are being targeted at 19-34 year-olds and will air nationally on MTV and BET (Elaine Underwood, BRANDWEEK, 4/3 issue).