Stewart-Haas Signs Apparel Deal With Nike AT&T Reaches Deal To Acquire Time Warner For $85B Google OTT May Have CBS' NFL Games "TNF" Down Slightly From Last Year A-B Lands Naming Rights To FedExForum Studio Porzingis Expands On Potential Adidas Deal O'Bannon Case Could Affect Future Cases Supreme Court Will Not Consider O'Bannon Case NCAA Debuting New Ad Campaign This Fall Michigan, Nike Unveil Jumpman Basketball Uniforms
SBD/4/Sponsorships Advertising Marketing
AD WATCH ON THE NCAA FINALS
Published April 4, 1995
There were 100 spots on CBS' three hour telecast of the NCAA Finals last night, according to THE SPORTS BUSINESS DAILY survey. OFFICIAL SPONSORS: Motorola, Honda, Chevrolet, Nike, Bud Light, Mazda, UPS, AT&T, Oldsmobile, Mountain Dew, and Goodyear. Pennzoil was an official sponsor of "At the Half" and their ads reflected their NCAA sponsorship. Motorola and Honda both ran three ads during the pregame. The Ad Count: Mazda (4), Nike (2), Budweiser (3), Pizza Hut (2) -- one each with Dennis Rodman and David Robinson and the Trumps. Other notables: Nolan Ryan for Advil, Ken Griffey, Jr. for All-Sport, AT&T Phone Card with John Thompson, Starter "It's About Team," and Arnold Palmer, Fred Couples and Lee Trevino for Cadillac (THE DAILY).