SBD/4/Sponsorships Advertising Marketing

AD WATCH ON THE NCAA FINALS

     There were 100 spots on CBS' three hour telecast of the NCAA
Finals last night, according to THE SPORTS BUSINESS DAILY survey.
OFFICIAL SPONSORS:  Motorola, Honda, Chevrolet, Nike, Bud Light,
Mazda, UPS, AT&T, Oldsmobile, Mountain Dew, and Goodyear.
Pennzoil was an official sponsor of "At the Half" and their ads
reflected their NCAA sponsorship.  Motorola and Honda both ran
three ads during the pregame.  The Ad Count:  Mazda (4), Nike
(2), Budweiser (3), Pizza Hut (2) -- one each with Dennis Rodman
and David Robinson and the Trumps.  Other notables:  Nolan Ryan
for Advil, Ken Griffey, Jr. for All-Sport, AT&T Phone Card with
John Thompson, Starter "It's About Team," and Arnold Palmer, Fred
Couples and Lee Trevino for Cadillac (THE DAILY).
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