McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State ATP Inks Michelob Ultra Deal In U.S. Cal, Oregon To Play At Levi's Stadium AT&T's "Be The Fan" Courts Social Media Audience NCAA Faces Pressure On Major Changes NCAA Sues EA Sports, CLC CBS' Dierdorf Discusses Decision To Retire SEC The Most Business-Savvy Conference Nike, Adidas Going Camouflage
SBD/4/Sponsorships Advertising Marketing
AD WATCH ON THE NCAA FINALS
Published April 4, 1995
There were 100 spots on CBS' three hour telecast of the NCAA Finals last night, according to THE SPORTS BUSINESS DAILY survey. OFFICIAL SPONSORS: Motorola, Honda, Chevrolet, Nike, Bud Light, Mazda, UPS, AT&T, Oldsmobile, Mountain Dew, and Goodyear. Pennzoil was an official sponsor of "At the Half" and their ads reflected their NCAA sponsorship. Motorola and Honda both ran three ads during the pregame. The Ad Count: Mazda (4), Nike (2), Budweiser (3), Pizza Hut (2) -- one each with Dennis Rodman and David Robinson and the Trumps. Other notables: Nolan Ryan for Advil, Ken Griffey, Jr. for All-Sport, AT&T Phone Card with John Thompson, Starter "It's About Team," and Arnold Palmer, Fred Couples and Lee Trevino for Cadillac (THE DAILY).