Golf Analyst Oosterhuis Fighting Alzheimer's Nike Sees Sales Rise 4.8% In Q4 Adidas Releases Wiggins' First Shoe Cavs, Nike Take Out Full-Page Ads U.S. Open Attire Highlighted Nike To Stop Sponsoring College Swim Teams Pepsi Lands Baylor Univ. Beverage Deal Nike Still In DOJ's Crosshairs Over Brazil Deal Nike, NBA Officially Form Partnership Minding My Business: NCAA's Bob Williams
SBD/4/Sponsorships Advertising Marketing
AD WATCH ON THE NCAA FINALS
Published April 4, 1995
There were 100 spots on CBS' three hour telecast of the NCAA Finals last night, according to THE SPORTS BUSINESS DAILY survey. OFFICIAL SPONSORS: Motorola, Honda, Chevrolet, Nike, Bud Light, Mazda, UPS, AT&T, Oldsmobile, Mountain Dew, and Goodyear. Pennzoil was an official sponsor of "At the Half" and their ads reflected their NCAA sponsorship. Motorola and Honda both ran three ads during the pregame. The Ad Count: Mazda (4), Nike (2), Budweiser (3), Pizza Hut (2) -- one each with Dennis Rodman and David Robinson and the Trumps. Other notables: Nolan Ryan for Advil, Ken Griffey, Jr. for All-Sport, AT&T Phone Card with John Thompson, Starter "It's About Team," and Arnold Palmer, Fred Couples and Lee Trevino for Cadillac (THE DAILY).