CBS' Q4 Ad Revenue Hurt By Fewer "TNF" Games Columbus Unveils Logo For '18 Women's Final Four Wendy's Signs On As NCAA Sponsor Nike Launches Equality Initiative Big 12 To Withhold 25% Of Future Revenue To Baylor NCAA Using "Immunity" As Investigatory Tool NCAA Agrees To $200M Settlement In Class-Action Suit Boston's Sports Hub, WEEI Under Same Owner? NCAA To Offer Sneak Peek Of Top Tourney Teams AFC/NFC Title Games Sunday Off From '16
SBD/4/Sponsorships Advertising Marketing
AD WATCH ON THE NCAA FINALS
Published April 4, 1995
There were 100 spots on CBS' three hour telecast of the NCAA Finals last night, according to THE SPORTS BUSINESS DAILY survey. OFFICIAL SPONSORS: Motorola, Honda, Chevrolet, Nike, Bud Light, Mazda, UPS, AT&T, Oldsmobile, Mountain Dew, and Goodyear. Pennzoil was an official sponsor of "At the Half" and their ads reflected their NCAA sponsorship. Motorola and Honda both ran three ads during the pregame. The Ad Count: Mazda (4), Nike (2), Budweiser (3), Pizza Hut (2) -- one each with Dennis Rodman and David Robinson and the Trumps. Other notables: Nolan Ryan for Advil, Ken Griffey, Jr. for All-Sport, AT&T Phone Card with John Thompson, Starter "It's About Team," and Arnold Palmer, Fred Couples and Lee Trevino for Cadillac (THE DAILY).