LeBron James Leads NBA In Shoe Sales Man City, Nike Reach $109M Kit Deal U.S. Speedskating BOD Enacts New Bylaws USOC Brings In Record Total Revenue In '12 WBSC, MLB Consider Condensed Olympic Schedule FILA Looks To MMA For Wrestling Changes Wiggins Talked To KU About Shoe Affiliation Agassi Back With Nike After Eight Years USA Synchro Debuts Month-Long Campaign Columnist: IOC President Should Not Be IOC Member
Upcoming Conferences and Events
WOMEN'S HOCKEY GETS CREDIBILITY AS IT BECOMES OLYMPIC SPORT
Published April 4, 1995
The recent addition of women's ice hockey as an event in the '98 Games has given the sport "instant credibility," according to Jody Meacham in the SAN JOSE MERCURY NEWS. And the success that the U.S. has enjoyed in winning three silver medals in world- championship play, has made Team USA an "attractive option for sponsors." Companies that have looked into sponsoring the team: John Hancock, who underwrote the men's team's 40-game Lillehammer Olympic tuneup schedule; "several" credit card companies, AT&T, IBM and Nike. With this corporate interest, USA Hockey Assistant Exec Dir Brian Petrovek is "confident of adequate funding through '98" (SAN JOSE MERCURY NEWS, 4/2).