USOC Decides To Bid For '24 Games Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" S.F. Optimistic '24 Bid Will Be Different Bouchard's Nike Contract Nearing Expiration Meeting Could Narrow '24 Games City Options IOC Passes Sweeping Reform IOC Approves Changes To Bid Process Arizona State Expected To Switch To Adidas Boston '24 Group Reportedly Eyes Stadium Site
WOMEN'S HOCKEY GETS CREDIBILITY AS IT BECOMES OLYMPIC SPORT
Published April 4, 1995
The recent addition of women's ice hockey as an event in the '98 Games has given the sport "instant credibility," according to Jody Meacham in the SAN JOSE MERCURY NEWS. And the success that the U.S. has enjoyed in winning three silver medals in world- championship play, has made Team USA an "attractive option for sponsors." Companies that have looked into sponsoring the team: John Hancock, who underwrote the men's team's 40-game Lillehammer Olympic tuneup schedule; "several" credit card companies, AT&T, IBM and Nike. With this corporate interest, USA Hockey Assistant Exec Dir Brian Petrovek is "confident of adequate funding through '98" (SAN JOSE MERCURY NEWS, 4/2).