IOC To Make Hosts Sign Non-Discrimination Clause USOC Pressing Forward With '24 Bid Adidas Struggling In U.S. Market Nike Leaving Snowboarding, Freeskiing Industry Nike Revenue Up In Q1 Jon Jones Claims Brawl Cost Him Nike Deal Nike Re-Affirms Commitment To Hope Solo Could DC Olympic Stadium Be 'Skins New Home? Nike Addresses Terminated Sponsorships Ted Leonsis, DC '24 Organizers Make Pitch
Upcoming Conferences and Events
WOMEN'S HOCKEY GETS CREDIBILITY AS IT BECOMES OLYMPIC SPORT
Published April 4, 1995
The recent addition of women's ice hockey as an event in the '98 Games has given the sport "instant credibility," according to Jody Meacham in the SAN JOSE MERCURY NEWS. And the success that the U.S. has enjoyed in winning three silver medals in world- championship play, has made Team USA an "attractive option for sponsors." Companies that have looked into sponsoring the team: John Hancock, who underwrote the men's team's 40-game Lillehammer Olympic tuneup schedule; "several" credit card companies, AT&T, IBM and Nike. With this corporate interest, USA Hockey Assistant Exec Dir Brian Petrovek is "confident of adequate funding through '98" (SAN JOSE MERCURY NEWS, 4/2).