Red Sox' Lucchino Could Join Boston '24 Boston 2024 Forms Star-Studded BOD U.S. Women's Soccer Team Unveils New Uniforms Subway Adds Mariota As Endorser Companies Vie For Hockey World Cup Jerseys UNC Introducing Consistent Look Across All Sports Boston '24 Hires Financial Fact-Checker Boston Olympics Support Sees Slight Upturn Nike Close To Taking Over NBA Apparel Rights Nike Debuts New Spot For Female Ad Campaign
Upcoming Conferences and Events
WOMEN'S HOCKEY GETS CREDIBILITY AS IT BECOMES OLYMPIC SPORT
Published April 4, 1995
The recent addition of women's ice hockey as an event in the '98 Games has given the sport "instant credibility," according to Jody Meacham in the SAN JOSE MERCURY NEWS. And the success that the U.S. has enjoyed in winning three silver medals in world- championship play, has made Team USA an "attractive option for sponsors." Companies that have looked into sponsoring the team: John Hancock, who underwrote the men's team's 40-game Lillehammer Olympic tuneup schedule; "several" credit card companies, AT&T, IBM and Nike. With this corporate interest, USA Hockey Assistant Exec Dir Brian Petrovek is "confident of adequate funding through '98" (SAN JOSE MERCURY NEWS, 4/2).