Arkansas Unveils New Secondary Logo Nike Lays Off Most Of Its FuelBand Employees Rio Increases Budget For '16 Olympics Nike, USATF Sign 23-Year Extension Illinois Athletics, Nike Unveil New Look Phelps Coming Out Of Retirement App Review: Nike+ Running For iPhone Concerns Over Rio Olympics Prep Mounting IBM Debuts New Campaign During Masters AT&T Sponsoring Renamed UT-OU Game
Upcoming Conferences and Events
WOMEN'S HOCKEY GETS CREDIBILITY AS IT BECOMES OLYMPIC SPORT
Published April 4, 1995
The recent addition of women's ice hockey as an event in the '98 Games has given the sport "instant credibility," according to Jody Meacham in the SAN JOSE MERCURY NEWS. And the success that the U.S. has enjoyed in winning three silver medals in world- championship play, has made Team USA an "attractive option for sponsors." Companies that have looked into sponsoring the team: John Hancock, who underwrote the men's team's 40-game Lillehammer Olympic tuneup schedule; "several" credit card companies, AT&T, IBM and Nike. With this corporate interest, USA Hockey Assistant Exec Dir Brian Petrovek is "confident of adequate funding through '98" (SAN JOSE MERCURY NEWS, 4/2).