IOC Criticized For Allowing Russia To Field Team Australians Unhappy With Olympic Village USA Gymnastics Agrees To Buy Karolyi Ranch Editorials Call For Complete Russian Oly Ban Tennis Players Drop From Games Citing Zika Russia Expects Rio Decision By Sunday Nissan Creates Rio Games Face-Painting App Brazil Revising Olympics Security Measures Top Tennis Players Still Committed To Rio Wintrust Goes With Chicago-Area Olympic Campaign
HOLIDAY INN WORLDWIDE TO SPONSOR OLYMPICS
Published April 4, 1995
Atlanta-based Holiday Inn Worldwide announced that they have been named Official Hotel Sponsor of the '96 Games and Official Provider of Hotel Accommodations for the Olympic Torch Relay (ACOG). As part of the sponsorship, the hotel chain will provide rooms for the 84-day Olympic Torch relay, with the torchbearers beginning and ending each day on a Holiday Inn or Crowne Plaza property. Mylle Bell Mangum, Holiday Inn Exec VP of Strategic Movement: "It builds our brand awareness. We'll be here to say welcome to the world." As part of the deal, the chain will exchange cash, rooms, refreshments and lodging expertise for the Olympic connection in sponsorship and promotions. Holiday Inn officials say the deal will not affect the supply of rooms in Atlanta (Henry Unger, ATLANTA CONSTITUTION, 4/4).