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  • HOLIDAY INN WORLDWIDE TO SPONSOR OLYMPICS

         Atlanta-based Holiday Inn Worldwide announced that they have
    been named Official Hotel Sponsor of the '96 Games and Official
    Provider of Hotel Accommodations for the Olympic Torch Relay
    (ACOG).  As part of the sponsorship, the hotel chain will provide
    rooms for the 84-day Olympic Torch relay, with the torchbearers
    beginning and ending each day on a Holiday Inn or Crowne Plaza
    property.  Mylle Bell Mangum, Holiday Inn Exec VP of Strategic
    Movement:  "It builds our brand awareness.  We'll be here to say
    welcome to the world."  As part of the deal, the chain will
    exchange cash, rooms, refreshments and lodging expertise for the
    Olympic connection in sponsorship and promotions.  Holiday Inn
    officials say the deal will not affect the supply of rooms in
    Atlanta (Henry Unger, ATLANTA CONSTITUTION, 4/4).
    

    Print | Tags: Olympics
  • WOMEN'S HOCKEY GETS CREDIBILITY AS IT BECOMES OLYMPIC SPORT

         The recent addition of women's ice hockey as an event in the
    '98 Games has given the sport "instant credibility," according to
    Jody Meacham in the SAN JOSE MERCURY NEWS.  And the success that
    the U.S. has enjoyed in winning three silver medals in world-
    championship play, has made Team USA an "attractive option for
    sponsors."  Companies that have looked into sponsoring the team:
    John Hancock, who underwrote the men's team's 40-game Lillehammer
    Olympic tuneup schedule; "several" credit card companies, AT&T,
    IBM and Nike.  With this corporate interest, USA Hockey Assistant
    Exec Dir Brian Petrovek is "confident of adequate funding through
    '98" (SAN JOSE MERCURY NEWS, 4/2).
    

    Print | Tags: ATT, IBM, John Hancock Mutual Life Insurance, Nike, Olympics
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