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THE NHL ON FOX PREMIERES WITH PLENTY OF ADVERTISERS
Published April 3, 1995
Yesterday's premiere of the NHL on Fox received a 2.5 rating and a 6 share in Nielsen overnights, according to Fox Sports spokesperson Vince Wladika. Wladika noted that their 2.5 is up 47% from ABC's premiere telecast on March 27, 1994. ABC received a 1.7 rating a 4 share. The three top markets for Fox yesterday were Detroit with a 6.0/13; St. Louis with 5.7/18; and Boston with 5.0/13 (THE DAILY). In New York, Phil Mushnick notes that the best feature was the camera angles on power plays -- "low and from directly above and behind the short-handed team's goalie" (N.Y. POST, 4/3). In Atlanta, Prentis Rogers writes the "much- hyped" FoxBots, animated robots appearing after goals, "were not nearly as impressive as those live, low-angle, rink-level views from behind the goalie" (ATLANTA CONSTITUTION, 4/3). In Boston, Jack Craig notes "telltale" signs of Fox's strength with its affiliates is the fact it obtained clearance from 95% to air the NHL. When CBS and NBC covered the NHL in the '70s, the networks had to "hustle" to reach 80% (BOSTON GLOBE, 4/2). AD MONITOR: According to a survey by THE SPORTS BUSINESS DAILY, 97 ads ran during the Bruins/Capitals game. During game action, play was stopped eight times in the 1st period for commercials, seven in the 2nd period, and five times in the 3rd. Listed as official sponsors on the telecast: Network MCI, Bud Ice, Pizza Hut, The New Dodge, Michelin, Pringles, Sharp, and Mennen. Ads for Budweiser ran seven times, with a heavy emphasis on the Bud Ice -- "Proudest Sponsor of the Coolest Game on Earth." Pizza Hut ran nine spots, including the Donald/Ivana Trump ad, Howie Long in Fox gear pushing Pizza Hut, and the Dennis Rodman and David Robinson ad for the stuffed-cheese crust. The New Dodge ran seven spots while its sister car, Eagle, ran two spots. Other notables: Michelin (4), MCI (4), Mennen (4), Lexus (4), Texaco (3), the following all ran two: Exxon, MTD Yard Mach, Coors, Wendy's, Napa, American Express, Lotrimin, Mobil, U.S. Army, Discover, STP, Nike/Cam Neely ad, Midas and Pringles. The following brand/companies ran one spot: Busch, Fisher Nuts, Sharp, Bold Plus, Head & Shoulders, Int'l Paper, Pert Plus, Geico and NHL/Nike (THE DAILY).