SBD/3/Sports Media

RAIDERS MAY HAVE NO STADIUM, BUT THEY HAVE A NEW RADIO DEAL

     KLSX-FM, the station that carries Howard Stern's nationally
syndicated show, will replace KFI as the Raiders' flagship radio
station.  KLSX signed a multi-year deal with the team on Friday.
Scott Nederlander, President of Nederlander Sports Marketing, who
has sold the Raiders' radio-rights since '93:  "KLSX has a bold,
cutting-edge, forward-looking style that is so well suited to the
dynamic nature of Raider football."  Al LoCasale, the Raiders'
exec assistant, said KLSX will carry a considerable amount of
Raider promos not only surrounding games but also on weekdays.
LoCasale said the Raiders become the seventh NFL team to have an
exclusive flagship deal with an FM station.  Nine others have an
AM-FM combination deal (Larry Stewart, L.A. TIMES, 4/1).
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