CBS EXPECTS BIG RATINGS FOR TONIGHT'S NCAA FINAL
Published April 3, 1995
Since the showdown between Michigan State's Magic Johnson and Indiana State's Larry Bird in '79 set a ratings record with a 24.1, the men's NCAA basketball title game has never drawn less than 18.8, according to Prentis Rogers in Atlanta. CBS' Jim Nantz: "The three most watched games in the history of basketball are NCAA championship games, and nine out of the 10 highest rated games are in college, not pro." In the '90s, the men's NCAA final has averaged a 21.2, and tonight's UCLA-Arkansas matchup "doesn't figure to hurt that average" (ATLANTA CONSTITUTION, 4/3). According to Rudy Martzke, tonight "figures to rank among the five most watched basketball games in history" (USA TODAY, 4/3).