SBD/3/Sponsorships Advertising Marketing

WIEDEN & KENNEDY ADDS NIKE'S MEDIA BUYING TO "TO DO" LIST

     "Following months of rumors and denials," Nike Inc. has
fired SFM Media Corp. from its $70M media buying account.  SFM
has been handling Nike's broadcast media since '89.  Wieden &
Kennedy, which handles Nike's creative and print buying, will now
also do Nike's broadcast buying.  W&K "has been trying to wrest
the business from SFM for years" (COWLES BUSINESS MEDIA, 3/31).
According to AD AGE, W&K is expected to set up a network and spot
TV buying unit in New York that could serve as a "foothold for a
bigger Wieden presence in the Big Apple" (ADVERTISING AGE, 4/3
issue).
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