Michigan State Well Behind Michigan's Nike Deal Nike/Michigan Pact Worth $169M New Nike Ad Not "Short" On Star Power Westbrook Releases Debut Signature Shoe Hackett: UM's Nike Pact Is Nation's Most Lucrative Univ. Of Michigan Spurns Adidas For Nike Tennessee Unveils New Nike Uniforms Nike's Phil Knight Stepping Down In '16 Tennessee Ready For Nike Transition Nike Sees Sales Rise 4.8% In Q4
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WIEDEN & KENNEDY ADDS NIKE'S MEDIA BUYING TO "TO DO" LIST
Published April 3, 1995
"Following months of rumors and denials," Nike Inc. has fired SFM Media Corp. from its $70M media buying account. SFM has been handling Nike's broadcast media since '89. Wieden & Kennedy, which handles Nike's creative and print buying, will now also do Nike's broadcast buying. W&K "has been trying to wrest the business from SFM for years" (COWLES BUSINESS MEDIA, 3/31). According to AD AGE, W&K is expected to set up a network and spot TV buying unit in New York that could serve as a "foothold for a bigger Wieden presence in the Big Apple" (ADVERTISING AGE, 4/3 issue).