Converse Suing Over Chuck Taylor Copycats Nike Sees 3D Printing As Innovative Tool Adidas Makes Waves With Shoe Hires Nike Golf President Cindy Davis Steps Down Adidas Struggling In U.S. Market Nike Leaving Snowboarding, Freeskiing Industry Nike Revenue Up In Q1 Jon Jones Claims Brawl Cost Him Nike Deal Nike Re-Affirms Commitment To Hope Solo Nike Addresses Terminated Sponsorships
Upcoming Conferences and Events
SBD/3/Sponsorships Advertising Marketing
WIEDEN & KENNEDY ADDS NIKE'S MEDIA BUYING TO "TO DO" LIST
Published April 3, 1995
"Following months of rumors and denials," Nike Inc. has fired SFM Media Corp. from its $70M media buying account. SFM has been handling Nike's broadcast media since '89. Wieden & Kennedy, which handles Nike's creative and print buying, will now also do Nike's broadcast buying. W&K "has been trying to wrest the business from SFM for years" (COWLES BUSINESS MEDIA, 3/31). According to AD AGE, W&K is expected to set up a network and spot TV buying unit in New York that could serve as a "foothold for a bigger Wieden presence in the Big Apple" (ADVERTISING AGE, 4/3 issue).