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WIEDEN & KENNEDY ADDS NIKE'S MEDIA BUYING TO "TO DO" LIST
Published April 3, 1995
"Following months of rumors and denials," Nike Inc. has fired SFM Media Corp. from its $70M media buying account. SFM has been handling Nike's broadcast media since '89. Wieden & Kennedy, which handles Nike's creative and print buying, will now also do Nike's broadcast buying. W&K "has been trying to wrest the business from SFM for years" (COWLES BUSINESS MEDIA, 3/31). According to AD AGE, W&K is expected to set up a network and spot TV buying unit in New York that could serve as a "foothold for a bigger Wieden presence in the Big Apple" (ADVERTISING AGE, 4/3 issue).
