Nike Q2 Profit Rises 40% Several Sports-Themed Spots In Adweek Top 10 Cam Newton Enjoying Foray Into Fashion Anniversary: Noteworthy Nike Ads LeBron James Favoring Old Nikes McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Nike, Adidas Going Camouflage Under Armour Shuffles Management Converse Hires MediaVest As Ad Agency
SBD/3/Sponsorships Advertising Marketing
WIEDEN & KENNEDY ADDS NIKE'S MEDIA BUYING TO "TO DO" LIST
Published April 3, 1995
"Following months of rumors and denials," Nike Inc. has fired SFM Media Corp. from its $70M media buying account. SFM has been handling Nike's broadcast media since '89. Wieden & Kennedy, which handles Nike's creative and print buying, will now also do Nike's broadcast buying. W&K "has been trying to wrest the business from SFM for years" (COWLES BUSINESS MEDIA, 3/31). According to AD AGE, W&K is expected to set up a network and spot TV buying unit in New York that could serve as a "foothold for a bigger Wieden presence in the Big Apple" (ADVERTISING AGE, 4/3 issue).