SBD/3/Sponsorships Advertising Marketing

PINNACLE AND TOPPS ADD EXTRA NHL SET

     Add Pinnacle and Topps to the list of card companies "taking
advantage of the decision" by the NHL Enterprises and NHLPA to
allow each licensed company to print a new brand this year in
lieu of a second series from a previously-released brand.
Pinnacle will replace the second series of Score Hockey with
Select Hockey.  NHL Enterprises and the NHLPA had granted
Donruss, Fleer, Pinnacle, Topps and Upper Deck the rights to
produce only two sets and avoid "glutting the market."  After the
lockout, these companies were allowed to produce a third set.
Topps will introduce Topps Finest Hockey May 16 (Jay Preble,
TAMPA TRIBUNE, 4/1).
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Related Topics:

Acushnet, NHL, Upper Deck

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