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SBD/3/Sponsorships Advertising Marketing
Published April 3, 1995
Quaker Oats has selected Jordan McGrath to handle buying assignments in prime time, late-night and syndicated TV programming for Snapple beverages. The buying was previously handled by JL Media (N.Y. TIMES, 4/3)....Today's USA TODAY features a story on using controversial figures like Rush Limbaugh and Dennis Rodman as product endorsers. Pizza Hut debuted ads last week which feature both. Dottie Enrico writes, "Marketing experts say companies are now willing to risk controversy because they believe the exposure outweighs any significant threat to sales. And in a cluttered marketplace, bland ads are easily forgotten" (USA TODAY, 4/3)....NBA's "Inside Stuff" went behind the scenes of the new McDonald's TV commercial with Larry Bird, Charles Barkley, Michael Jordan, Larry Johnson, Reggie Miller, and Shawn Kemp. Johnson: "If I had to rate Charles on his acting, I would give him about a seven and a half. Of course, I am an eight and a half" ("Inside Stuff," 4/1).