CBS's Art Rascon examined the use of the Olympic name in
Atlanta, and how ACOG is pressuring local business with potential
lawsuits.  ACOG Dir of Communications/Marketing Darby Coker:  "We
are obviously not trying to put any small businesses out of
business.  We are merely trying to inform them of the law."
Rascon reports that the $2B needed to build facilities and host
the Games comes from the sale of the Olympic trademark and
symbol.  Rascon: "The committee sells that trademark to big
businesses for big bucks.  The word Olympic is worth $1.6 billion
in sponsorships."  Rascon profiles two local businesses who are
being pressured to change their names.  Asked if they would "let
anyone squeak by," ACOG's Bill McCahan said, "Well, it would be
our objective to make sure that we our utilizing the properties
the way they are meant to be utilized."  Rascon: "In other words,
watch out" ("Evening News," CBS, 4/2).
Return to top

Related Topics:

CBS, Olympics, Viacom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug