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CBS's Art Rascon examined the use of the Olympic name in Atlanta, and how ACOG is pressuring local business with potential lawsuits. ACOG Dir of Communications/Marketing Darby Coker: "We are obviously not trying to put any small businesses out of business. We are merely trying to inform them of the law." Rascon reports that the $2B needed to build facilities and host the Games comes from the sale of the Olympic trademark and symbol. Rascon: "The committee sells that trademark to big businesses for big bucks. The word Olympic is worth $1.6 billion in sponsorships." Rascon profiles two local businesses who are being pressured to change their names. Asked if they would "let anyone squeak by," ACOG's Bill McCahan said, "Well, it would be our objective to make sure that we our utilizing the properties the way they are meant to be utilized." Rascon: "In other words, watch out" ("Evening News," CBS, 4/2).