SBD/3/Olympics

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  • MORE SCRUTINY ON ACOG'S CRACKDOWN ON USING "OLYMPIC"

         CBS's Art Rascon examined the use of the Olympic name in
    Atlanta, and how ACOG is pressuring local business with potential
    lawsuits.  ACOG Dir of Communications/Marketing Darby Coker:  "We
    are obviously not trying to put any small businesses out of
    business.  We are merely trying to inform them of the law."
    Rascon reports that the $2B needed to build facilities and host
    the Games comes from the sale of the Olympic trademark and
    symbol.  Rascon: "The committee sells that trademark to big
    businesses for big bucks.  The word Olympic is worth $1.6 billion
    in sponsorships."  Rascon profiles two local businesses who are
    being pressured to change their names.  Asked if they would "let
    anyone squeak by," ACOG's Bill McCahan said, "Well, it would be
    our objective to make sure that we our utilizing the properties
    the way they are meant to be utilized."  Rascon: "In other words,
    watch out" ("Evening News," CBS, 4/2).
    

    Print | Tags: CBS, Olympics, Viacom
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