SBD/28/The Back Of The Book

TESTING THE INTEREST LEVEL OF BASEBALL FANS

     The ESPN Chilton Sports Poll surveyed 1,766 U.S. residents
from April 4-24, 1995.  Respondents ranked themselves as baseball
fans from 0-10.  "Non Fans" are those at zero; "Low Fans" are
between 1-3; "Medium Fans" between 4-7; "Super Fans" between 8-
10.  The April '94 sample was conducted from March 29-April 18,
1994.

                               
NON FANS
LOW FANS
Apr-94
Apr-95
Apr-94
Apr-95
Very interested
  0%
   2%
  9%
  3%
Somewhat interested
6
4
19
14
A little bit interested
5
8
19
19
Not at all interested
90
87
52
64
 
MEDIUM FANS
SUPER FANS
Apr-94
Apr-95
Apr-94
Apr-95
Very interested
  16%
  10%
  37%
  25%
Somewhat interested
35
38
25
26
A little bit interested
27
19
25
19
Not at all interested
22
42
13
31
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