SBD/28/Sports Media

MULVOY TO GIVE RETIREMENT A TWO-WEEK TEST RUN

     SPORTS ILLUSTRATED Managing Editor Mark Mulvoy "plans to
step down temporarily in two weeks in anticipation of his
permanent departure" after the '96 Games, according to this
morning's WALL STREET JOURNAL.  In an "unusual move," two Time
Warner editors, SI Assistant Managing Editor Bill Colson and LIFE
Managing Editor Dan Okrent, will manage the magazine for a 12-
week stint.  The "race to succeed" Mulvoy will be "refereed" by
Time Editor-in-Chief Norman Pearlstine, but a Time Inc.
spokesperson said that Colson and Okrent "aren't necessarily the
only two candidates for the post."  Sources close to SI told the
WALL STREET JOURNAL that Mulvoy has been planning to leave "for
several months." Mulvoy's name "occasionally surfaces" in
connection with commissioner searches and other "high-profile"
sports jobs. The change in editors comes "at a crucial time for"
SI as it prepares for two new competitors from ESPN/Hearst and
Rupert Murdoch's News Corp.  SI is also "fighting to hold on to
its core readership amid the rise of other authoritative sports
sources" (Patrick Reilly, WALL STREET JOURNAL, 4/28).
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