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SBD/28/Sponsorships Advertising Marketing
REEBOK SIGNS UCONN'S LOBO TO MULTI-YEAR DEAL
Published April 28, 1995
Rebecca Lobo, who led the UConn Women's basketball team to a national championship, has signed a multi-year sponsorship deal with Reebok, according to this morning's HARTFORD COURANT. The terms, which Reebok said are subject to NCAA guidelines until Lobo's graduation, were not disclosed. But Reebok's "enthusiasm indicated the company is ready to develop a diverse" ad campaign which could make Lobo "one of the most prominent female athletes in the United States." Lobo will promote women's footwear and apparel, with an emphasis on a line of basketball footwear, and represent Reebok in community service activities and appear in national ads beginning this fall. Reebok will also make a annual donation in Lobo's name to organizations promoting women's sports. Reebok VP/Women's Footwear Patricia Hambrick said the company sees Lobo "becoming one of our lead female icons." Hambrick said the deal is not "tied to Lobo's next step," but noted that an Olympic tie-in is possible (Sean Horgan, HARTFORD COURANT, 4/28). Lobo is also the subject of a N.Y. TIMES profile today: "Every day brings more kudos" (Evelyn Nieves, N.Y. TIMES, 4/28).