NHL Strikes Deal With GoPro Cameras Sportsnet Reveals New Hockey Central Studio Vinik Plans On Continuing Spending Near Cap Barclays Center Not Yet Fit For Islanders Games Kraft Expands NHL Deal To Include U.S. Red Wings Break Ground On Arena Project Oilers Ask Fans For Goal Song Suggestions NHL Panthers Preparing For Small Crowds NHL Franchise Notes Capitals Aim For Military Feel For '15 Winter Classic
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SBD/28/Sponsorships Advertising Marketing
Published April 28, 1995
Actor Matthew Perry of "Friends" fame has shot commercials with the Stanley Cup to publicize the NHL playoffs on Fox. Model Kim Alexis also appeared in some ads (William Houston, Toronto GLOBE & MAIL, 4/28)....Two leading ad companies in Toronto merged yesterday to create the Canada's second largest agency. MacLaren:Lintas and McCann-Erickson of Canada will now be called MacLaren McCann, second only to MBL/BBDO. Together they will handle GM Canada, Molson and Coca-Cola (FINANCIAL POST, 4/28).