NHL Signs PPG For New Leaguewide Category Coyotes' Smith Criticical Of NHL Protocol New NHL CMO Discusses Growth Efforts, Data Use NHL Going With Just Two Bye Weeks In '17-18 Sportsnet Has Its First 360 VR Game Telecast Predators Could Sell Out All Home Games "Hockey Night In Canada" Adds VR Broadcasts Fasel Calls NHL, Union Meetings Positive Bruins Criticized For Timing Of Julien Firing Connecticut Pols Try To Sell Islanders On Hartford
SBD/28/Sponsorships Advertising Marketing
Published April 28, 1995
Actor Matthew Perry of "Friends" fame has shot commercials with the Stanley Cup to publicize the NHL playoffs on Fox. Model Kim Alexis also appeared in some ads (William Houston, Toronto GLOBE & MAIL, 4/28)....Two leading ad companies in Toronto merged yesterday to create the Canada's second largest agency. MacLaren:Lintas and McCann-Erickson of Canada will now be called MacLaren McCann, second only to MBL/BBDO. Together they will handle GM Canada, Molson and Coca-Cola (FINANCIAL POST, 4/28).