Canadian Tire, Sens Deal Described As "Massive" Blackhawks-Bruins Game 3 Sets NBCSN Record Devils Owner Seeks Minority Partner Glendale Unimpressed By Coyotes Proposal Blackhawks Losing Money Despite Winning On Ice Canadian Tire Signs Senators' Naming Rights Bruins, New Balance Talking Practice Facility Devils Reportedly Miss Payment To Lenders Nassau Coliseum Plans Vary Widely Tortora: Sharks' Losses Increased In '12-13
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SBD/28/Sponsorships Advertising Marketing
Published April 28, 1995
Actor Matthew Perry of "Friends" fame has shot commercials with the Stanley Cup to publicize the NHL playoffs on Fox. Model Kim Alexis also appeared in some ads (William Houston, Toronto GLOBE & MAIL, 4/28)....Two leading ad companies in Toronto merged yesterday to create the Canada's second largest agency. MacLaren:Lintas and McCann-Erickson of Canada will now be called MacLaren McCann, second only to MBL/BBDO. Together they will handle GM Canada, Molson and Coca-Cola (FINANCIAL POST, 4/28).