Gretzky To Play Role In NHL Centennial Plans NHL's Daly Hopes World Cup Back Every Four Years Minding My Business: NHL Exec VP Steve Mayer NHL Debuting New Technology At WCOH Las Vegas NHL Team Sells 16,000 Season Tickets Panthers Tell NHL They Want Ekblad Out Of WC World Cup Of Hockey Ready For Return Predators Turn Attention To Local TV Viewers NHL Adds More Concussion Spotters Las Vegas NHL Team Name Down To Three
SBD/28/Sponsorships Advertising Marketing
Published April 28, 1995
Actor Matthew Perry of "Friends" fame has shot commercials with the Stanley Cup to publicize the NHL playoffs on Fox. Model Kim Alexis also appeared in some ads (William Houston, Toronto GLOBE & MAIL, 4/28)....Two leading ad companies in Toronto merged yesterday to create the Canada's second largest agency. MacLaren:Lintas and McCann-Erickson of Canada will now be called MacLaren McCann, second only to MBL/BBDO. Together they will handle GM Canada, Molson and Coca-Cola (FINANCIAL POST, 4/28).