Detroit Approves $450M For Arena Bonds NHL Panthers Vow To Stay In South Florida NHL Decides Against Selling Jersey Ads Red Wings To Unveil Latest Drawings Of New Arena Sources: Epix Producing Winter Classic Series Sabres' Season-Ticket Renewals Down NHL, HBO Part Ways On "24/7" Reality Series Glendale's Arena Costs Over By $1M For '14 Penguins Reach Deal For Civic Arena Site Blue Jackets' Season-Ticket Sales Up
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SBD/28/Sponsorships Advertising Marketing
Published April 28, 1995
Actor Matthew Perry of "Friends" fame has shot commercials with the Stanley Cup to publicize the NHL playoffs on Fox. Model Kim Alexis also appeared in some ads (William Houston, Toronto GLOBE & MAIL, 4/28)....Two leading ad companies in Toronto merged yesterday to create the Canada's second largest agency. MacLaren:Lintas and McCann-Erickson of Canada will now be called MacLaren McCann, second only to MBL/BBDO. Together they will handle GM Canada, Molson and Coca-Cola (FINANCIAL POST, 4/28).