Babcock Prepared For Tough Maple Leafs Gig NHL Coaching Salaries Likely To Change Ducks' Perry Miffed By Milbury's On-Air Remark Bruins' Don Sweeney Promoted To GM Lightning Defend Tix, Apparel Ban Blackhawks Trainer Creates Coco5 Beverage Melnyk's Illness Hits As Senators' Value Rises Mixed Bag For NHL Overnights On NBC Sabres Hire Allen & Co. As Media Consultant Senators' Melnyk Relinquishes Control Amid Illness
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SBD/28/Sponsorships Advertising Marketing
Published April 28, 1995
Actor Matthew Perry of "Friends" fame has shot commercials with the Stanley Cup to publicize the NHL playoffs on Fox. Model Kim Alexis also appeared in some ads (William Houston, Toronto GLOBE & MAIL, 4/28)....Two leading ad companies in Toronto merged yesterday to create the Canada's second largest agency. MacLaren:Lintas and McCann-Erickson of Canada will now be called MacLaren McCann, second only to MBL/BBDO. Together they will handle GM Canada, Molson and Coca-Cola (FINANCIAL POST, 4/28).