Oilers Unveil Details Of New Arena District Sportsnet Announces NHL Broadcast Talent NHL Faces Obstacles To Potential Expansion NHL Denies Report It Will Add Four Teams Bruins Eye Corporate Events At New Facility Charles Wang Agrees To Sell Stake In Islanders Minding My Business: NHL Kings' Aaron Brenner Coyotes May Become Profitable Ahead of Plan Devils' Blitzer Talks Franchise Values, Team Debt Sabres Seeking More Events For HarborCenter
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SBD/28/Sponsorships Advertising Marketing
Published April 28, 1995
Actor Matthew Perry of "Friends" fame has shot commercials with the Stanley Cup to publicize the NHL playoffs on Fox. Model Kim Alexis also appeared in some ads (William Houston, Toronto GLOBE & MAIL, 4/28)....Two leading ad companies in Toronto merged yesterday to create the Canada's second largest agency. MacLaren:Lintas and McCann-Erickson of Canada will now be called MacLaren McCann, second only to MBL/BBDO. Together they will handle GM Canada, Molson and Coca-Cola (FINANCIAL POST, 4/28).