NHL Attendance Down 2% In '13-14 Shanahan Officially On As Leafs President Not All NHLers Like New Playoff Format Communication Gap With Caps GM, Agents? NHL Franchise Notes NHL Pushes Sponsors To Use Cup Imagery Second Group Of Former NHLers Sue League Linden's Tasked With Rebuilding Canucks Rogers Calls NHL Deal A "Desperate Move" Three Firms To Build Red Wings Arena
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SBD/28/Sponsorships Advertising Marketing
Published April 28, 1995
Actor Matthew Perry of "Friends" fame has shot commercials with the Stanley Cup to publicize the NHL playoffs on Fox. Model Kim Alexis also appeared in some ads (William Houston, Toronto GLOBE & MAIL, 4/28)....Two leading ad companies in Toronto merged yesterday to create the Canada's second largest agency. MacLaren:Lintas and McCann-Erickson of Canada will now be called MacLaren McCann, second only to MBL/BBDO. Together they will handle GM Canada, Molson and Coca-Cola (FINANCIAL POST, 4/28).