Rogers Defends NHL GamePlus Exclusivity NHL Calls For Dismissal Of Concussion Suit Leafs Execs Criticized For Poor On-Ice Results Sabres Offer Ticket Exchange After Snowstorm NHL, Union Aim To Sell Overseas Competitions Bettman Talks Gambling, Expansion Potential Lightning Seen As NHL's Best Home Advantage Bettman Cautious On Sports Gambling Sources: Coors Field To Host NHL Game Weekend Plans: Lightning's Chris Potenza
SBD/28/Sponsorships Advertising Marketing
Published April 28, 1995
Actor Matthew Perry of "Friends" fame has shot commercials with the Stanley Cup to publicize the NHL playoffs on Fox. Model Kim Alexis also appeared in some ads (William Houston, Toronto GLOBE & MAIL, 4/28)....Two leading ad companies in Toronto merged yesterday to create the Canada's second largest agency. MacLaren:Lintas and McCann-Erickson of Canada will now be called MacLaren McCann, second only to MBL/BBDO. Together they will handle GM Canada, Molson and Coca-Cola (FINANCIAL POST, 4/28).