SBD/28/Sponsorships Advertising Marketing


     Actor Matthew Perry of "Friends" fame has shot commercials
with the Stanley Cup to publicize the NHL playoffs on Fox.  Model
Kim Alexis also appeared in some ads (William Houston, Toronto
GLOBE & MAIL, 4/28)....Two leading ad companies in Toronto merged
yesterday to create the Canada's second largest agency.
MacLaren:Lintas and McCann-Erickson of Canada will now be called
MacLaren McCann, second only to MBL/BBDO.  Together they will
handle GM Canada, Molson and Coca-Cola (FINANCIAL POST, 4/28).
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Related Topics:

Coca-Cola, NHL

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