Bucs-Falcons Draws Lower Overnight Rating CBS' Moonves: NFL Problems Spiked Ratings ESPN Allows Panelists To Speak Their Mind CBS Nixes Rihanna From "TNF" Opening Francesa Claims CBS Threatened Lawsuit "MNF" Overnight Down Despite Late Win ESPN.com Set To Unveil Site Redesign App Review: CBS Sports Fantasy For iPhone NFL Week 2 Sunday Overnight Ratings Knicks' James Dolan Puts Knicks On Backburner
Upcoming Conferences and Events
COLLEGE BOWL UPDATE: FIVE BOWLS IN SEARCH OF TITLE SPONSOR
Published April 28, 1995
The past 12 months have been a period of great change for the college bowls, their sponsors and TV partners. Culminating in the new Tier I Championship in '95-'96, this year has seen four bowls -- Gator, Fiesta, Cotton and Sugar -- lose long-time title sponsors. As of this week, five bowls are still searching for sponsors -- with the Gator Bowl set to announce their new partner next week. THE DAILY surveyed the state of all 18 major college bowls. BOWL & SPONSOR: Nokia Sugar Bowl -- New Orleans TERMS OF DEAL: Nokia is in the 1st of a 3-year deal with an option for another three years. USF&G was the previous and first title sponsor of the bowl game. TEAMS & PAYOUT: This year, the bowl gets the 4th & 6th-ranked teams in the bowl alliance poll. Each team is guaranteed $4.45M. For '96, when the game has the top ranked teams, the payout will be at least $7.8M/team. SCHEDULE: December 31 on ABC. BOWL: Fiesta Bowl -- Tempe, AZ TERMS OF DEAL: IBM/OS2, the bowl's first title sponsor, did not renew their option this year. Raycom is currently handling the search for a new title sponsor. Dial Corp. is the bowl's backup title sponsor. TEAMS & PAYOUT: This year, the Fiesta gets the top ranked teams in the alliance poll -- excluding the Pac 10 or Big 10 champion. Each team guaranteed at least $12M. SCHEDULE: January 2 on CBS. BOWL & SPONSOR: FedEx Orange Bowl -- Miami TERMS OF DEAL: FedEx, the bowl's first title sponsor, is in the middle of a six-year deal that began in '89. TEAMS & PAYOUT: 3rd and 5th teams in the alliance poll. Each team is expected to be guaranteed $12M each. SCHEDULE: January 1 on CBS. BOWL & SPONSOR: Rose Bowl -- Pasadena TERMS OF DEAL: They have never had a title sponsor and have no plans to pursue one. TEAMS & PAYOUT: Big 10 & Pac 10 champs. Last year's payout was $6.7M/team. This year's has not been determined. SCHEDULE: January 1 on ABC. BOWL & SPONSOR: Peach Bowl -- Atlanta TERMS OF DEAL: They have never had a title sponsor and have no plans to pursue one. TEAMS & PAYOUT: The third pick from the ACC vs. the 4th pick from SEC. Each team is guaranteed about $1.2M. SCHEDULE: December 30 on ESPN. BOWL & SPONSOR: Outback Bowl -- Tampa TERMS OF DEAL: Formerly the Hall of Fame Bowl, Outback became the the bowl's first title sponsor two weeks ago, with a 6-year deal. TEAMS & PAYOUT: The third picks from the Big 10 and SEC. The teams are guaranteed at least $1.5M each. SCHEDULE: January 1 on ESPN. BOWL & SPONSOR: Carquest Bowl -- Miami TERMS OF DEAL: Carquest, the game's sponsor since '93, just signed a 3-year extension. Blockbuster was the game's first title sponsor. TEAMS & PAYOUT: The fifth pick from the SEC vs. the No. 4 from the ACC or No. 3 from the Big East. In '94, teams were guaranteed $1M. This year's payout undetermined. SCHEDULE: December 30 on TBS. BOWL & SPONSOR: Cotton Bowl -- Dallas TERMS OF DEAL: Mobil exercised a clause in its contract to drop its title sponsorship. The bowl is currently looking for a title sponsor. Talks have been reported with Dr Pepper and Southwest Airlines. TEAMS & PAYOUT: The host team is the new Big 12's runner- up vs. either the Pac 10's runner-up or the WAC champion. Each team is guaranteed $2.5M each. SCHEDULE: January 1 on CBS. BOWL & SPONSOR: CompUSA Florida Citrus Bowl -- Orlando TERMS OF DEAL: Both CompUSA and the FL Citrus Commission re- signed for the next three years. The Citrus Commission, the bowl's title sponsor since '83, pays $500,000 a year. CompUSA, a title sponsor since '94, pays a total of $1.5M to the bowl and ABC. TEAMS & PAYOUT: The Big 10 runner-up vs. the SEC runner-up. Each team is guaranteed $2.5M. SCHEDULE: January 1 on ABC. BOWL & SPONSOR: Builder's Square Alamo Bowl -- San Antonio TERMS OF DEAL: Builder's Square, sponsor since '93, has a deal through '96 including a 2-year option to renew. TEAMS & PAYOUT: The 4th picks from Big 12 and Big 10. Each team is guaranteed $1M. SCHEDULE: December 28 on ESPN. BOWL & SPONSOR: St. Jude Liberty Bowl -- Memphis TERMS OF DEAL: St. Jude Hospital does not pay for sponsorship. The bowl is currently shopping for a corporate title sponsor. TEAMS & PAYOUT: The first pick from the newly formed Conference USA vs. an at-large team. Each team is guaranteed $750,000. SCHEDULE: December 30 on ESPN. BOWL & SPONSOR: Plymouth Holiday Bowl -- San Diego TERMS OF DEAL: Plymouth just signed a 3-year deal replacing Thrifty Car Rental, the sponsor from '91-94. Sea World held title sponsorship from '86-90. TEAMS & PAYOUT: Either the WAC Champ or Pac 10 runner-up vs. the third pick from the Big 12. The bowl hopes to guarantee each team $1.7M. SCHEDULE: December 29 on ESPN. BOWL & SPONSOR: Gator Bowl TERMS OF DEAL: Outback Steakhouse recently moved their sponsorship dollars to the former Hall of Fame Bowl. Gator officials said a new title sponsor has been found and will be announced within the next 10 days. TEAMS & PAYOUT: The bowl has the second picks from the ACC and Big East. The payout figure will be released when the bowl releases information on the new title sponsor. SCHEDULE: Officials hope to have the game on January 1 on a network to be announced next week. BOWL & SPONSOR: Sun Bowl TERMS OF DEAL: John Hancock was title sponsor from '86-93. There has been no sponsor since. They are currently shopping for one. TEAMS & PAYOUT: The third pick from the Pac 10 vs. fifth pick from the Big 10. Each team is guaranteed $1.1M. SCHEDULE: December 29 on CBS. BOWL & SPONSOR: Freedom Bowl -- Anaheim TERMS OF DEAL: While the bowl has never had a title sponsor, it is currently shopping for one. The bowl may also completely change its name as to identify itself more with Southern California. TEAMS & PAYOUT: Either the 2nd or 3rd pick from the WAC vs. an at-large team. Each is guaranteed $750,000. SCHEDULE: December 28. The bowl is in negotiations with Raycom and two other broadcast entities. BOWL & SPONSOR: Weiser Lock Copper Bowl -- Tucson TERMS OF DEAL: Weiser Lock pays approximately $500,000 per year. The contract ends with this year's game. Domino's Pizza title sponsored the game from '90-91. TEAMS & PAYOUT: The second pick from the WAC vs. the fifth pick from the Big 12. Each team guaranteed $750,000. SCHEDULE: December 27 on ESPN. BOWL & SPONSOR: Poulan Weed Eater Independence Bowl -- Shreveport, LA. TERMS OF DEAL: Poulan has signed one-year contracts to title sponsor the game since '90. They pay the bowl about $250,000 and ESPN about $400-450,000. TEAMS & PAYOUT: At-large teams; guarantee is $750,000. SCHEDULE: December 29 on ESPN. BOWL & SPONSOR: Jeep Eagle Aloha Bowl -- Honolulu TERMS OF DEAL: The current contract runs through '96 with an option for two more years. TEAMS & PAYOUT: One Big 12 pick vs. an at-large. Each team is guaranteed $800,000. SCHEDULE: December 25 on ABC.