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COLLEGE BOWL UPDATE: FIVE BOWLS IN SEARCH OF TITLE SPONSOR
Published April 28, 1995
The past 12 months have been a period of great change for the college bowls, their sponsors and TV partners. Culminating in the new Tier I Championship in '95-'96, this year has seen four bowls -- Gator, Fiesta, Cotton and Sugar -- lose long-time title sponsors. As of this week, five bowls are still searching for sponsors -- with the Gator Bowl set to announce their new partner next week. THE DAILY surveyed the state of all 18 major college bowls. BOWL & SPONSOR: Nokia Sugar Bowl -- New Orleans TERMS OF DEAL: Nokia is in the 1st of a 3-year deal with an option for another three years. USF&G was the previous and first title sponsor of the bowl game. TEAMS & PAYOUT: This year, the bowl gets the 4th & 6th-ranked teams in the bowl alliance poll. Each team is guaranteed $4.45M. For '96, when the game has the top ranked teams, the payout will be at least $7.8M/team. SCHEDULE: December 31 on ABC. BOWL: Fiesta Bowl -- Tempe, AZ TERMS OF DEAL: IBM/OS2, the bowl's first title sponsor, did not renew their option this year. Raycom is currently handling the search for a new title sponsor. Dial Corp. is the bowl's backup title sponsor. TEAMS & PAYOUT: This year, the Fiesta gets the top ranked teams in the alliance poll -- excluding the Pac 10 or Big 10 champion. Each team guaranteed at least $12M. SCHEDULE: January 2 on CBS. BOWL & SPONSOR: FedEx Orange Bowl -- Miami TERMS OF DEAL: FedEx, the bowl's first title sponsor, is in the middle of a six-year deal that began in '89. TEAMS & PAYOUT: 3rd and 5th teams in the alliance poll. Each team is expected to be guaranteed $12M each. SCHEDULE: January 1 on CBS. BOWL & SPONSOR: Rose Bowl -- Pasadena TERMS OF DEAL: They have never had a title sponsor and have no plans to pursue one. TEAMS & PAYOUT: Big 10 & Pac 10 champs. Last year's payout was $6.7M/team. This year's has not been determined. SCHEDULE: January 1 on ABC. BOWL & SPONSOR: Peach Bowl -- Atlanta TERMS OF DEAL: They have never had a title sponsor and have no plans to pursue one. TEAMS & PAYOUT: The third pick from the ACC vs. the 4th pick from SEC. Each team is guaranteed about $1.2M. SCHEDULE: December 30 on ESPN. BOWL & SPONSOR: Outback Bowl -- Tampa TERMS OF DEAL: Formerly the Hall of Fame Bowl, Outback became the the bowl's first title sponsor two weeks ago, with a 6-year deal. TEAMS & PAYOUT: The third picks from the Big 10 and SEC. The teams are guaranteed at least $1.5M each. SCHEDULE: January 1 on ESPN. BOWL & SPONSOR: Carquest Bowl -- Miami TERMS OF DEAL: Carquest, the game's sponsor since '93, just signed a 3-year extension. Blockbuster was the game's first title sponsor. TEAMS & PAYOUT: The fifth pick from the SEC vs. the No. 4 from the ACC or No. 3 from the Big East. In '94, teams were guaranteed $1M. This year's payout undetermined. SCHEDULE: December 30 on TBS. BOWL & SPONSOR: Cotton Bowl -- Dallas TERMS OF DEAL: Mobil exercised a clause in its contract to drop its title sponsorship. The bowl is currently looking for a title sponsor. Talks have been reported with Dr Pepper and Southwest Airlines. TEAMS & PAYOUT: The host team is the new Big 12's runner- up vs. either the Pac 10's runner-up or the WAC champion. Each team is guaranteed $2.5M each. SCHEDULE: January 1 on CBS. BOWL & SPONSOR: CompUSA Florida Citrus Bowl -- Orlando TERMS OF DEAL: Both CompUSA and the FL Citrus Commission re- signed for the next three years. The Citrus Commission, the bowl's title sponsor since '83, pays $500,000 a year. CompUSA, a title sponsor since '94, pays a total of $1.5M to the bowl and ABC. TEAMS & PAYOUT: The Big 10 runner-up vs. the SEC runner-up. Each team is guaranteed $2.5M. SCHEDULE: January 1 on ABC. BOWL & SPONSOR: Builder's Square Alamo Bowl -- San Antonio TERMS OF DEAL: Builder's Square, sponsor since '93, has a deal through '96 including a 2-year option to renew. TEAMS & PAYOUT: The 4th picks from Big 12 and Big 10. Each team is guaranteed $1M. SCHEDULE: December 28 on ESPN. BOWL & SPONSOR: St. Jude Liberty Bowl -- Memphis TERMS OF DEAL: St. Jude Hospital does not pay for sponsorship. The bowl is currently shopping for a corporate title sponsor. TEAMS & PAYOUT: The first pick from the newly formed Conference USA vs. an at-large team. Each team is guaranteed $750,000. SCHEDULE: December 30 on ESPN. BOWL & SPONSOR: Plymouth Holiday Bowl -- San Diego TERMS OF DEAL: Plymouth just signed a 3-year deal replacing Thrifty Car Rental, the sponsor from '91-94. Sea World held title sponsorship from '86-90. TEAMS & PAYOUT: Either the WAC Champ or Pac 10 runner-up vs. the third pick from the Big 12. The bowl hopes to guarantee each team $1.7M. SCHEDULE: December 29 on ESPN. BOWL & SPONSOR: Gator Bowl TERMS OF DEAL: Outback Steakhouse recently moved their sponsorship dollars to the former Hall of Fame Bowl. Gator officials said a new title sponsor has been found and will be announced within the next 10 days. TEAMS & PAYOUT: The bowl has the second picks from the ACC and Big East. The payout figure will be released when the bowl releases information on the new title sponsor. SCHEDULE: Officials hope to have the game on January 1 on a network to be announced next week. BOWL & SPONSOR: Sun Bowl TERMS OF DEAL: John Hancock was title sponsor from '86-93. There has been no sponsor since. They are currently shopping for one. TEAMS & PAYOUT: The third pick from the Pac 10 vs. fifth pick from the Big 10. Each team is guaranteed $1.1M. SCHEDULE: December 29 on CBS. BOWL & SPONSOR: Freedom Bowl -- Anaheim TERMS OF DEAL: While the bowl has never had a title sponsor, it is currently shopping for one. The bowl may also completely change its name as to identify itself more with Southern California. TEAMS & PAYOUT: Either the 2nd or 3rd pick from the WAC vs. an at-large team. Each is guaranteed $750,000. SCHEDULE: December 28. The bowl is in negotiations with Raycom and two other broadcast entities. BOWL & SPONSOR: Weiser Lock Copper Bowl -- Tucson TERMS OF DEAL: Weiser Lock pays approximately $500,000 per year. The contract ends with this year's game. Domino's Pizza title sponsored the game from '90-91. TEAMS & PAYOUT: The second pick from the WAC vs. the fifth pick from the Big 12. Each team guaranteed $750,000. SCHEDULE: December 27 on ESPN. BOWL & SPONSOR: Poulan Weed Eater Independence Bowl -- Shreveport, LA. TERMS OF DEAL: Poulan has signed one-year contracts to title sponsor the game since '90. They pay the bowl about $250,000 and ESPN about $400-450,000. TEAMS & PAYOUT: At-large teams; guarantee is $750,000. SCHEDULE: December 29 on ESPN. BOWL & SPONSOR: Jeep Eagle Aloha Bowl -- Honolulu TERMS OF DEAL: The current contract runs through '96 with an option for two more years. TEAMS & PAYOUT: One Big 12 pick vs. an at-large. Each team is guaranteed $800,000. SCHEDULE: December 25 on ABC.