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  • COLLEGE BOWL UPDATE: FIVE BOWLS IN SEARCH OF TITLE SPONSOR

         The past 12 months have been a period of great change for
    the college bowls, their sponsors and TV partners.  Culminating
    in the new Tier I Championship in '95-'96, this year has seen
    four bowls -- Gator, Fiesta, Cotton and Sugar -- lose long-time
    title sponsors.  As of this week, five bowls are still searching
    for sponsors -- with the Gator Bowl set to announce their new
    partner next week.  THE DAILY surveyed the state of all 18 major
    college bowls.
    BOWL & SPONSOR:  Nokia Sugar Bowl -- New Orleans
    TERMS OF DEAL:  Nokia is in the 1st of a 3-year deal with an
    option for another three years.  USF&G was the previous and first
    title sponsor of the bowl game.
    TEAMS & PAYOUT:  This year, the bowl gets the 4th & 6th-ranked
    teams in the bowl alliance poll.  Each team is guaranteed $4.45M.
    For '96, when the game has the top ranked teams, the payout will
    be at least $7.8M/team.
    SCHEDULE:  December 31 on ABC.
    BOWL:  Fiesta Bowl -- Tempe, AZ
    TERMS OF DEAL:  IBM/OS2, the bowl's first title sponsor, did not
    renew their option this year.  Raycom is currently handling the
    search for a new title sponsor.  Dial Corp. is the bowl's backup
    title sponsor.
    TEAMS & PAYOUT:  This year, the Fiesta gets the top ranked teams
    in the alliance poll -- excluding the Pac 10 or Big 10 champion.
    Each team guaranteed at least $12M.
    SCHEDULE:  January 2 on CBS.
    BOWL & SPONSOR:  FedEx Orange Bowl -- Miami
    TERMS OF DEAL:  FedEx, the bowl's first title sponsor, is in the
    middle of a six-year deal that began in '89.
    TEAMS & PAYOUT:  3rd and 5th teams in the alliance poll.    Each
    team is expected to be guaranteed $12M each.
    SCHEDULE:  January 1 on CBS.
    BOWL & SPONSOR:  Rose Bowl -- Pasadena
    TERMS OF DEAL:  They have never had a title sponsor and have
    no plans to pursue one.
    TEAMS & PAYOUT:  Big 10 & Pac 10 champs.  Last year's payout was
    $6.7M/team.  This year's has not been determined.
    SCHEDULE:  January 1 on ABC.
    BOWL & SPONSOR:  Peach Bowl -- Atlanta
    TERMS OF DEAL:  They have never had a title sponsor and have
    no plans to pursue one.
    TEAMS & PAYOUT:  The third pick from the ACC vs. the 4th    pick
    from SEC.  Each team is guaranteed about $1.2M.
    SCHEDULE:  December 30 on ESPN.
    BOWL & SPONSOR:  Outback Bowl -- Tampa
    TERMS OF DEAL:  Formerly the Hall of Fame Bowl, Outback became
    the the bowl's first title sponsor two weeks ago, with a 6-year
    deal.
    TEAMS & PAYOUT:  The third picks from the Big 10 and SEC.  The
    teams are guaranteed at least $1.5M each.
    SCHEDULE:  January 1 on ESPN.
    BOWL & SPONSOR:  Carquest Bowl -- Miami
    TERMS OF DEAL:  Carquest, the game's sponsor since '93, just
    signed a 3-year extension.  Blockbuster was the game's first
    title sponsor.
    TEAMS & PAYOUT:  The fifth pick from the SEC vs. the No. 4 from
    the ACC or No. 3 from the Big East.  In '94, teams were
    guaranteed $1M.  This year's payout undetermined.
    SCHEDULE:  December 30 on TBS.
    BOWL & SPONSOR:  Cotton Bowl -- Dallas
    TERMS OF DEAL:  Mobil exercised a clause in its contract to drop
    its title sponsorship.  The bowl is currently looking for a title
    sponsor.  Talks have been reported with Dr Pepper and Southwest
    Airlines.
    TEAMS & PAYOUT:  The host team is the new Big 12's runner-
    up vs. either the Pac 10's runner-up or the WAC champion.  Each
    team is guaranteed $2.5M each.
    SCHEDULE:  January 1 on CBS.
    BOWL & SPONSOR:  CompUSA Florida Citrus Bowl -- Orlando
    TERMS OF DEAL:  Both CompUSA and the FL Citrus Commission re-
    signed for the next three years.  The Citrus Commission, the
    bowl's title sponsor since '83, pays $500,000 a year.  CompUSA, a
    title sponsor since '94, pays a total of $1.5M to the bowl and
    ABC.
    TEAMS & PAYOUT:  The Big 10 runner-up vs. the SEC runner-up.
    Each team is guaranteed $2.5M.
    SCHEDULE:  January 1 on ABC.
    BOWL & SPONSOR:  Builder's Square Alamo Bowl -- San Antonio
    TERMS OF DEAL:  Builder's Square, sponsor since '93, has a  deal
    through '96 including a 2-year option to renew.
    TEAMS & PAYOUT:  The 4th picks from Big 12 and Big 10.      Each
    team is guaranteed $1M.
    SCHEDULE:  December 28 on ESPN.
    BOWL & SPONSOR:  St. Jude Liberty Bowl -- Memphis
    TERMS OF DEAL:  St. Jude Hospital does not pay for sponsorship.
    The bowl is currently shopping for a corporate title sponsor.
    TEAMS & PAYOUT:  The first pick from the newly formed
    Conference USA vs. an at-large team.  Each team is guaranteed
    $750,000.
    SCHEDULE:  December 30 on ESPN.
    BOWL & SPONSOR:  Plymouth Holiday Bowl -- San Diego
    TERMS OF DEAL:  Plymouth just signed a 3-year deal replacing
    Thrifty Car Rental, the sponsor from '91-94. Sea World held title
    sponsorship from '86-90.
    TEAMS & PAYOUT:  Either the WAC Champ or Pac 10 runner-up vs. the
    third pick from the Big 12.  The bowl hopes to guarantee each
    team $1.7M.
    SCHEDULE:  December 29 on ESPN.
    BOWL & SPONSOR:  Gator Bowl
    TERMS OF DEAL:  Outback Steakhouse recently moved their
    sponsorship dollars to the former Hall of Fame Bowl.  Gator
    officials said a new title sponsor has been found and will be
    announced within the next 10 days.
    TEAMS & PAYOUT:  The bowl has the second picks from the ACC and
    Big East.  The payout figure will be released when the bowl
    releases information on the new title sponsor.
    SCHEDULE:  Officials hope to have the game on January 1 on a
    network to be announced next week.
    BOWL & SPONSOR:  Sun Bowl
    TERMS OF DEAL:  John Hancock was title sponsor from '86-93.
    There has been no sponsor since.  They are currently shopping for
    one.
    TEAMS & PAYOUT:  The third pick from the Pac 10 vs. fifth pick
    from the Big 10.  Each team is guaranteed $1.1M.
    SCHEDULE:  December 29 on CBS.
    BOWL & SPONSOR:  Freedom Bowl -- Anaheim
    TERMS OF DEAL:  While the bowl has never had a title sponsor, it
    is currently shopping for one.  The bowl may also completely
    change its name as to identify itself more with Southern
    California.
    TEAMS & PAYOUT:  Either the 2nd or 3rd pick from the WAC vs. an
    at-large team.  Each is guaranteed $750,000.
    SCHEDULE:  December 28.  The bowl is in negotiations with Raycom
    and two other broadcast entities.
    BOWL & SPONSOR:  Weiser Lock Copper Bowl -- Tucson
    TERMS OF DEAL:  Weiser Lock pays approximately $500,000 per year.
    The contract ends with this year's game.  Domino's Pizza title
    sponsored the game from '90-91.
    TEAMS & PAYOUT:  The second pick from the WAC vs. the fifth pick
    from the Big 12.  Each team guaranteed $750,000.
    SCHEDULE:  December 27 on ESPN.
    BOWL & SPONSOR:  Poulan Weed Eater Independence Bowl --
    Shreveport, LA.
    TERMS OF DEAL:  Poulan has signed one-year contracts to title
    sponsor the game since '90.  They pay the bowl about $250,000 and
    ESPN about $400-450,000.
    TEAMS & PAYOUT:  At-large teams; guarantee is $750,000.
    SCHEDULE:  December 29 on ESPN.
    BOWL & SPONSOR:  Jeep Eagle Aloha Bowl -- Honolulu
    TERMS OF DEAL:  The current contract runs through '96 with an
    option for two more years.
    TEAMS & PAYOUT:  One Big 12 pick vs. an at-large. Each team
    is guaranteed $800,000.
    SCHEDULE:  December 25 on ABC.
    

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