LeBron James Leads NBA In Shoe Sales Man City, Nike Reach $109M Kit Deal Preakness Stakes Ratings Up 9% For NBC Rangers' Tortorella Curses During In-Game Interview NBC Already 75% Sold Out For Sochi Games Wiggins Talked To KU About Shoe Affiliation Agassi Back With Nike After Eight Years TV Distributors Get Rebates For Short NHL Season NBC Sees Big Overnight Bump For Derby NHL Sees Best Cable Audience Since '93-94
Upcoming Conferences and Events
SBD/27/Sponsorships Advertising Marketing
SPONSORSHIP OPPORTUNITY: INDOOR TRACK & FIELD
Published April 27, 1995
USA Track & Field announced that it will seek a new title sponsor for next year's Indoor Track & Field Series, which debuted this year on NBC. USATF Exec Dir Ollan Cassell officially acknowledged that Mobil will not renew for '96. Nike and Visa also sponsor the inaugural series. Cassell: "We appreciate all of Mobil's support in helping us to get the series started. Their sponsorship continues to be a model for corporate involvement in sports." Mobil will continue as sponsor of USATF's indoor and outdoor championships and next year's U.S. Olympic Trials (USATF).