Nike Shifts Approach To Sponsorship As NBA Evolves TNT Scores On MLK Day With Cavs-Warriors 76ers Rising In Merch Sales, Home Attendance Warriors Hold Lavish Arena Groundbreaking Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear Fanatics Gains Rights For NBA Replica Jerseys Silver Says NBA Exploring Mexico City Franchise Nike Makes Batch Of LeBron 14's For Early Release NBA Looking To Have More Games Overseas
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NIKE AWARDS GRANTS TO AMERICORPS; BACK ON AIR WITH JORDAN
Published April 27, 1995
Nike will award $150,000 in cash grants to AmeriCorps, President Clinton's national service initiative. The grants are being made for projects to start this fall in six U.S. cities which will focus on sports and fitness opportunities for kids. The program is part of Nike's P.L.A.Y. program --Participate in the Lives of America's Youth (Nike). ON AIR: Nike shot a Michael Jordan ad yesterday with the theme that his baseball experience was all just a dream. Nike plans to use Alonzo Mourning and Anfernee Hardaway in other upcoming ads (Mike Heistand, USA TODAY, 4/27). The spot would be Nike's with Jordan since his NBA return.