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SBD/27/Sponsorships Advertising Marketing
MLBP SELECTS MARKETING/PR AGENCY FOR ALL-STAR FANFEST
Published April 27, 1995
MLBP has selected Advantage Marketing Group (AMG) of Dallas and Publicis Public Relations as their marketing/ public relations agencies for All-Star FanFest presented by Pinnacle Trading Cards. All-Star FanFest, billed as a "World Fair of Baseball," will be held in the Dallas Convention Center from July 7-11 with more than 25 baseball-themed attractions covering over 500,000 square feet. All-Star FanFest Project Manager Gail Hunter said it is important for MLB "to reach all areas of the Metroplex, to get the word out both locally and nationally" (MLB).