SBD/27/Sponsorships Advertising Marketing

MLBP SELECTS MARKETING/PR AGENCY FOR ALL-STAR FANFEST

     MLBP has selected Advantage Marketing Group (AMG) of Dallas
and Publicis Public Relations as their marketing/ public
relations agencies for All-Star FanFest presented by Pinnacle
Trading Cards.  All-Star FanFest, billed as a "World Fair of
Baseball," will be held in the Dallas Convention Center from July
7-11 with more than 25 baseball-themed attractions covering over
500,000 square feet.  All-Star FanFest Project Manager Gail
Hunter said it is important for MLB "to reach all areas of the
Metroplex, to get the word out both locally and nationally"
(MLB).
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Acushnet, MLB

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