Betty Jane France Leaves Assets For Children Alouettes Owner Denies Wanting To Sell Franchise M&M's Back As NASCAR's Official Chocolate NASCAR Seeks New Superstars Darlington Throwback Theme Benefiting Many NASCAR's Betty Jane France Passes Away Liberty Mutual Sponsoring NASCAR Spotters NASCAR-Themed Show Returning To Nick Truex Jr. Signs New Contract With Furniture Row Steve Phelps Taking On More Global NASCAR Role
SBD/27/Sponsorships Advertising Marketing
Published April 27, 1995
The Tennis Industry Association trade organization has awarded its advertising account to Warwick Baker & Fiore of New York. Billings on the account, "to create campaigns to improve the image of tennis, particularly among youth," were estimated at $7.5M over three years (N.Y. TIMES, 4/27)....A Valvoline NASCAR tin in the shape of a NASCAR racing car is now a part of Valvoline's "100 Years of Racing" collector card promotion (Valvoline)....The Toronto GLOBE & MAIL ran a six-page ad section for Sport Chek, a sports super store in Canada. The Forzani Group, led by former CFL player Jon Forzani, will open 14 Sport Chek stores across Canada this week, bringing the total to 29 (Toronto GLOBE & MAIL, 4/26).