Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Daytona Int'l Speedway Holding Flag Exchange Xfinity Series Audience Lower On Fox Sports NASCAR Teams Look For Long-Term Value NASCAR's France Wants No Rebel Flags At Events CFL Enters New Era Under Commissioner Orridge NASCAR Supports Confederate Flag Removal Minding My Business: Sonoma's Frank Gullum Microsoft Adds NASCAR, Hendrick Deals
SBD/27/Sponsorships Advertising Marketing
Published April 27, 1995
The Tennis Industry Association trade organization has awarded its advertising account to Warwick Baker & Fiore of New York. Billings on the account, "to create campaigns to improve the image of tennis, particularly among youth," were estimated at $7.5M over three years (N.Y. TIMES, 4/27)....A Valvoline NASCAR tin in the shape of a NASCAR racing car is now a part of Valvoline's "100 Years of Racing" collector card promotion (Valvoline)....The Toronto GLOBE & MAIL ran a six-page ad section for Sport Chek, a sports super store in Canada. The Forzani Group, led by former CFL player Jon Forzani, will open 14 Sport Chek stores across Canada this week, bringing the total to 29 (Toronto GLOBE & MAIL, 4/26).