ISC Board Approves Daytona Upgrades HP, NASCAR Sign Three-Year Deal CFL Wants Enclosed Press Box In Winnipeg Investors Group Field Opens To Mixed Reviews Fox Relatively Flat For NASCAR Coverage Earnhardt Gets "Man Of Steel" Paint Scheme DIS Annual Survey Results Revealed RedBlacks Named Ottawa's CFL Team Axalta, Jeff Gordon Agree On Extension Iowa Speedway CEO Talks Schedule Changes
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SBD/27/Sponsorships Advertising Marketing
Published April 27, 1995
The Tennis Industry Association trade organization has awarded its advertising account to Warwick Baker & Fiore of New York. Billings on the account, "to create campaigns to improve the image of tennis, particularly among youth," were estimated at $7.5M over three years (N.Y. TIMES, 4/27)....A Valvoline NASCAR tin in the shape of a NASCAR racing car is now a part of Valvoline's "100 Years of Racing" collector card promotion (Valvoline)....The Toronto GLOBE & MAIL ran a six-page ad section for Sport Chek, a sports super store in Canada. The Forzani Group, led by former CFL player Jon Forzani, will open 14 Sport Chek stores across Canada this week, bringing the total to 29 (Toronto GLOBE & MAIL, 4/26).