Minding My Business With Brandon Igdalsky AFib Awareness Promoted At Chicago Chase Race NASCAR Not Likely Adding More Eldora Events NASCAR Teams Benefit From OrthoCarolina IMS Continues NASCAR Attendance Battle Carl Edwards Leaving RFR In '15 RTA Hopes To Add All Full-Time NASCAR Teams Johnson Leads In NASCAR TV Exposure Stewart Wants Cup, Nationwide At Eldora CFL Could Expand ESPN Deal In U.S.
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SBD/27/Sponsorships Advertising Marketing
Published April 27, 1995
The Tennis Industry Association trade organization has awarded its advertising account to Warwick Baker & Fiore of New York. Billings on the account, "to create campaigns to improve the image of tennis, particularly among youth," were estimated at $7.5M over three years (N.Y. TIMES, 4/27)....A Valvoline NASCAR tin in the shape of a NASCAR racing car is now a part of Valvoline's "100 Years of Racing" collector card promotion (Valvoline)....The Toronto GLOBE & MAIL ran a six-page ad section for Sport Chek, a sports super store in Canada. The Forzani Group, led by former CFL player Jon Forzani, will open 14 Sport Chek stores across Canada this week, bringing the total to 29 (Toronto GLOBE & MAIL, 4/26).