CFL Argos Owner Addresses Potential Buyers Chicagoland Looks To Build Interest Nationwide Expands Earnhardt Sponsorship Xfinity To Title Sponsor NASCAR's Secondary Series Sponsors Sticking By Tony Stewart Comcast-NASCAR Deal To Be Announced ISC Tracks Could Face Further Seating Reductions Darlington Change Highlights '15 NASCAR Schedule CFL Team To Give Out Free Tickets After Loss Ortho To Sponsor Biffle's RFR No. 16
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SBD/27/Sponsorships Advertising Marketing
Published April 27, 1995
The Tennis Industry Association trade organization has awarded its advertising account to Warwick Baker & Fiore of New York. Billings on the account, "to create campaigns to improve the image of tennis, particularly among youth," were estimated at $7.5M over three years (N.Y. TIMES, 4/27)....A Valvoline NASCAR tin in the shape of a NASCAR racing car is now a part of Valvoline's "100 Years of Racing" collector card promotion (Valvoline)....The Toronto GLOBE & MAIL ran a six-page ad section for Sport Chek, a sports super store in Canada. The Forzani Group, led by former CFL player Jon Forzani, will open 14 Sport Chek stores across Canada this week, bringing the total to 29 (Toronto GLOBE & MAIL, 4/26).