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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     The Tennis Industry Association trade organization has
awarded its advertising account to Warwick Baker & Fiore of New
York.  Billings on the account, "to create campaigns to improve
the image of tennis, particularly among youth," were estimated at
$7.5M over three years (N.Y. TIMES, 4/27)....A Valvoline NASCAR
tin in the shape of a NASCAR racing car is now a part of
Valvoline's "100 Years of Racing" collector card promotion
(Valvoline)....The Toronto GLOBE & MAIL ran a six-page ad section
for Sport Chek, a sports super store in Canada.  The Forzani
Group, led by former CFL player Jon Forzani, will open 14 Sport
Chek stores across Canada this week, bringing the total to 29
(Toronto GLOBE & MAIL, 4/26).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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