Sources: Sprint Shelves NASCAR "Experience" Sprint Dropping NASCAR Title Sponsorship After '16 France: No Major Changes Coming To Chase Charlotte Motor Speedway Removing 41,000 Seats Target Moves To Sponsor One IndyCar Entry CFL's Cohon Stepping Down In January Shanks, Lazarus Talk About Sharing NASCAR Rights Toyota's Venture Into NASCAR Still Paying Off SMT Conference Slide Show Talks To Extend NASCAR's Sprint Deal Coming Soon
SBD/27/Sponsorships Advertising Marketing
Published April 27, 1995
The Tennis Industry Association trade organization has awarded its advertising account to Warwick Baker & Fiore of New York. Billings on the account, "to create campaigns to improve the image of tennis, particularly among youth," were estimated at $7.5M over three years (N.Y. TIMES, 4/27)....A Valvoline NASCAR tin in the shape of a NASCAR racing car is now a part of Valvoline's "100 Years of Racing" collector card promotion (Valvoline)....The Toronto GLOBE & MAIL ran a six-page ad section for Sport Chek, a sports super store in Canada. The Forzani Group, led by former CFL player Jon Forzani, will open 14 Sport Chek stores across Canada this week, bringing the total to 29 (Toronto GLOBE & MAIL, 4/26).