Kurt Busch Begins Reinstatement Process Nickelodeon Adds NASCAR Sponsorship Sources: NASCAR Seeking $1B For Title Sponsor NASCAR Race Makes Title Sponsor's Site Crash Fanatics, SMI Close To Track Deal Is Logano NASCAR's Latest Fresh, Young Star? Talladega Adding SAFER Barriers After Crash NASCAR's Kurt Busch Suspension Upheld Daytona 500 Overnight Down From Recent Years Daytona To Add More SAFER Barriers By July
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SBD/27/Sponsorships Advertising Marketing
Published April 27, 1995
The Tennis Industry Association trade organization has awarded its advertising account to Warwick Baker & Fiore of New York. Billings on the account, "to create campaigns to improve the image of tennis, particularly among youth," were estimated at $7.5M over three years (N.Y. TIMES, 4/27)....A Valvoline NASCAR tin in the shape of a NASCAR racing car is now a part of Valvoline's "100 Years of Racing" collector card promotion (Valvoline)....The Toronto GLOBE & MAIL ran a six-page ad section for Sport Chek, a sports super store in Canada. The Forzani Group, led by former CFL player Jon Forzani, will open 14 Sport Chek stores across Canada this week, bringing the total to 29 (Toronto GLOBE & MAIL, 4/26).