Stewart Wants Cup, Nationwide At Eldora CFL Could Expand ESPN Deal In U.S. Chip Ganassi Drivers Star In Spot For Cottonelle NASCAR's France Calls RTA Unnecessary Tickets High In Demand For CFL's Return To Ottawa Helton Says NASCAR Not Threatened By RTA Turner Calls Final NASCAR Race After 32 Years RTA "Worst Nightmare" For France Family Ramifications Of RTA On NASCAR Still Unclear Top NASCAR Teams Form Alliance
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SBD/27/Sponsorships Advertising Marketing
Published April 27, 1995
The Tennis Industry Association trade organization has awarded its advertising account to Warwick Baker & Fiore of New York. Billings on the account, "to create campaigns to improve the image of tennis, particularly among youth," were estimated at $7.5M over three years (N.Y. TIMES, 4/27)....A Valvoline NASCAR tin in the shape of a NASCAR racing car is now a part of Valvoline's "100 Years of Racing" collector card promotion (Valvoline)....The Toronto GLOBE & MAIL ran a six-page ad section for Sport Chek, a sports super store in Canada. The Forzani Group, led by former CFL player Jon Forzani, will open 14 Sport Chek stores across Canada this week, bringing the total to 29 (Toronto GLOBE & MAIL, 4/26).