Sunoco Debuts "Essence Of Racing" Campaign Jeff Gordon Hired As Full-Time Analyst For Fox Bruton Smith Elected To NASCAR HOF CFL Commissioner Lauds Argonauts Sale Bell, Tanenbaum To Buy Argonauts Fans Get Unique Opportunity With Jeff Gordon DraftKings Completes Deal With NASCAR The Players Sees Ratings Increase Lesa France Kennedy Profiled By CBS Shaw Inks Presenting Sponsorship For Grey Cup
Upcoming Conferences and Events
SBD/27/Sponsorships Advertising Marketing
Published April 27, 1995
The Tennis Industry Association trade organization has awarded its advertising account to Warwick Baker & Fiore of New York. Billings on the account, "to create campaigns to improve the image of tennis, particularly among youth," were estimated at $7.5M over three years (N.Y. TIMES, 4/27)....A Valvoline NASCAR tin in the shape of a NASCAR racing car is now a part of Valvoline's "100 Years of Racing" collector card promotion (Valvoline)....The Toronto GLOBE & MAIL ran a six-page ad section for Sport Chek, a sports super store in Canada. The Forzani Group, led by former CFL player Jon Forzani, will open 14 Sport Chek stores across Canada this week, bringing the total to 29 (Toronto GLOBE & MAIL, 4/26).