SBD/27/Sponsorships Advertising Marketing


     The Tennis Industry Association trade organization has
awarded its advertising account to Warwick Baker & Fiore of New
York.  Billings on the account, "to create campaigns to improve
the image of tennis, particularly among youth," were estimated at
$7.5M over three years (N.Y. TIMES, 4/27)....A Valvoline NASCAR
tin in the shape of a NASCAR racing car is now a part of
Valvoline's "100 Years of Racing" collector card promotion
(Valvoline)....The Toronto GLOBE & MAIL ran a six-page ad section
for Sport Chek, a sports super store in Canada.  The Forzani
Group, led by former CFL player Jon Forzani, will open 14 Sport
Chek stores across Canada this week, bringing the total to 29
(Toronto GLOBE & MAIL, 4/26).
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