Furniture Row Racing Looking For Primary Sponsor NASCAR Tweaks Purses For National Series Tracks Taking Harder Look At Tire Barriers K&N Extends As NASCAR Pro Series Title Sponsor CFL Selects CBC Sports' Orridge As Commish NASCAR Reinstates Kurt Busch Eli Lilly's NASCAR Deal Starts Strong Busch Still Suspended Despite Exoneration Phoenix To Add Tire Barriers For Races Kurt Busch Begins Reinstatement Process
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SBD/27/Sponsorships Advertising Marketing
Published April 27, 1995
The Tennis Industry Association trade organization has awarded its advertising account to Warwick Baker & Fiore of New York. Billings on the account, "to create campaigns to improve the image of tennis, particularly among youth," were estimated at $7.5M over three years (N.Y. TIMES, 4/27)....A Valvoline NASCAR tin in the shape of a NASCAR racing car is now a part of Valvoline's "100 Years of Racing" collector card promotion (Valvoline)....The Toronto GLOBE & MAIL ran a six-page ad section for Sport Chek, a sports super store in Canada. The Forzani Group, led by former CFL player Jon Forzani, will open 14 Sport Chek stores across Canada this week, bringing the total to 29 (Toronto GLOBE & MAIL, 4/26).