France: No Change Coming To Chase Xfinity To Roll Out First NASCAR Spot Gordon To Step Away From NASCAR After '15 NASCAR Formally Unveils Retail Deal With Fanatics Ingersoll Rand Signs NASCAR Deal NASCAR Could Enter Into Longer Track Deals Mechanix Wear, NASCAR Renew Sponsorship NASCAR Defends HOF Tax Write-Off Charlotte Approves NASCAR HOF Debt Deal NASCAR's France Reiterates Domestic Violence Stance
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SBD/27/Sponsorships Advertising Marketing
Published April 27, 1995
The Tennis Industry Association trade organization has awarded its advertising account to Warwick Baker & Fiore of New York. Billings on the account, "to create campaigns to improve the image of tennis, particularly among youth," were estimated at $7.5M over three years (N.Y. TIMES, 4/27)....A Valvoline NASCAR tin in the shape of a NASCAR racing car is now a part of Valvoline's "100 Years of Racing" collector card promotion (Valvoline)....The Toronto GLOBE & MAIL ran a six-page ad section for Sport Chek, a sports super store in Canada. The Forzani Group, led by former CFL player Jon Forzani, will open 14 Sport Chek stores across Canada this week, bringing the total to 29 (Toronto GLOBE & MAIL, 4/26).