World Record Jump Scheduled Prior To 'Dega Race Logano Appears In Verizon Public Service Spot CFL, Commissioner Jeffrey Orridge Part Ways O'Donnell Discusses Competition Issues In NASCAR New CFL Alouettes President Wants To Rebuild Brand Monster's Impact On NASCAR Still Undetermined Redskins Fan Dale Jr. Gets Eagles-Themed Ride Stenhouse Gets Go Bowling Theme For Kansas Sources: No NASCAR Cup Midweek Races In '18 Monster Energy Pleased With NASCAR So Far
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May 31 - Jun 1
SBD/27/Sponsorships Advertising Marketing
Published April 27, 1995
The Tennis Industry Association trade organization has awarded its advertising account to Warwick Baker & Fiore of New York. Billings on the account, "to create campaigns to improve the image of tennis, particularly among youth," were estimated at $7.5M over three years (N.Y. TIMES, 4/27)....A Valvoline NASCAR tin in the shape of a NASCAR racing car is now a part of Valvoline's "100 Years of Racing" collector card promotion (Valvoline)....The Toronto GLOBE & MAIL ran a six-page ad section for Sport Chek, a sports super store in Canada. The Forzani Group, led by former CFL player Jon Forzani, will open 14 Sport Chek stores across Canada this week, bringing the total to 29 (Toronto GLOBE & MAIL, 4/26).