Darlington Launches History-Focused Campaign CFL, Players Union Begin CBA Negotiations Sprint Cup Race Avoids Final Four Conflict Dallas-Ft. Worth Set For Big Sports Weekend Minding My Business With David Strahan NHMS Could Erect Lights At Fans' Request Under Armour Makes Foray Into NASCAR Chevy Could Allow Rahal, Earnhardt Swap Darlington Optimistic About New NASCAR Dates Grey Cup Heading To Winnipeg In '15
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SBD/27/Sponsorships Advertising Marketing
Published April 27, 1995
The Tennis Industry Association trade organization has awarded its advertising account to Warwick Baker & Fiore of New York. Billings on the account, "to create campaigns to improve the image of tennis, particularly among youth," were estimated at $7.5M over three years (N.Y. TIMES, 4/27)....A Valvoline NASCAR tin in the shape of a NASCAR racing car is now a part of Valvoline's "100 Years of Racing" collector card promotion (Valvoline)....The Toronto GLOBE & MAIL ran a six-page ad section for Sport Chek, a sports super store in Canada. The Forzani Group, led by former CFL player Jon Forzani, will open 14 Sport Chek stores across Canada this week, bringing the total to 29 (Toronto GLOBE & MAIL, 4/26).