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HELLO ACOG, IT'S THE AVON SPONSORSHIP
Published April 27, 1995
Avon Products has announced details of its sponsorship of the '96 Games, including its role as presenting sponsor of "The Olympic Woman" exhibition. Avon will be the official cosmetics, skin care and fragrance sponsor of the '96 Games and the USOC. "The Olympic Woman," an exhibition of the Olympic Arts Festival, which opens June 23 and runs throughout the Games, will be a multi-media exhibition chronicling the history women's participation in the Olympic Games since 1896. This is Avon's first foray into sports marketing since '82. From '77-82, Avon sponsored a series of int'l women's marathons (Avon). According to Victor Beaudet at Avon, the bulk of the sponsorship will be paid for in cash, possibly from product royalties. Beaudet also said their sponsorship is not a Top Worldwide sponsorship, such as la Coca-Cola, Kodak, IBM, etc. (THE DAILY).