LA 2024 Betting On Historic Sponsorship Sales Lananna Named New USA Track & Field President AT&T Not Renewing USOC Sponsorship Golf Expected To Stay In Olympics Through '24 Sources: NHL Makes Olympic Offer To Players LA 2024 Talks In Wake Of Trump Election LA 2024 To Address Trump's Election In Pitch Trump Victory Raises Questions For LA 2024 Bid Canadian Olympic Committee To Invest $37M LeBron James Starring In New Sprite Campaign
HELLO ACOG, IT'S THE AVON SPONSORSHIP
Published April 27, 1995
Avon Products has announced details of its sponsorship of the '96 Games, including its role as presenting sponsor of "The Olympic Woman" exhibition. Avon will be the official cosmetics, skin care and fragrance sponsor of the '96 Games and the USOC. "The Olympic Woman," an exhibition of the Olympic Arts Festival, which opens June 23 and runs throughout the Games, will be a multi-media exhibition chronicling the history women's participation in the Olympic Games since 1896. This is Avon's first foray into sports marketing since '82. From '77-82, Avon sponsored a series of int'l women's marathons (Avon). According to Victor Beaudet at Avon, the bulk of the sponsorship will be paid for in cash, possibly from product royalties. Beaudet also said their sponsorship is not a Top Worldwide sponsorship, such as la Coca-Cola, Kodak, IBM, etc. (THE DAILY).