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COKE UNVEILS PLANS FOR "OLYMPIC CITY" INTERACTIVE PARK
Published April 27, 1995
Coca-Cola has unveiled plans for its $20M Olympic City interactive marketing theme park located on eight acres adjacent to the Centennial Olympic Park. The company envisions the park, based on Coke's "Touchdown Town" parks at the last two Super Bowls, to be the "town central" for the '96 Games. Visitors will be charged admission to enter the area, but officials say that is as much for crowd control as profit motives, as the fees are not expected to cover project costs. Coca-Cola Marketing VP Stu Cross: "We don't want people waiting an hour to go through the gymnastics exhibit. We don't want them eight deep in line." The park will be designed to give visitors "hands-on experiences" with such exhibits as shooting baskets against a "virtual" Dream Team or running against Florence Griffith-Joyner (Melissa Turner, ATLANTA CONSTITUTION, 4/27).