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  • COKE UNVEILS PLANS FOR "OLYMPIC CITY" INTERACTIVE PARK

         Coca-Cola has unveiled plans for its $20M Olympic City
    interactive marketing theme park located on eight acres adjacent
    to the Centennial Olympic Park.  The company envisions the park,
    based on Coke's "Touchdown Town" parks at the last two Super
    Bowls, to be the "town central" for the '96 Games.  Visitors will
    be charged admission to enter the area, but officials say that is
    as much for crowd control as profit motives, as the fees are not
    expected to cover project costs.  Coca-Cola Marketing VP Stu
    Cross: "We don't want people waiting an hour to go through the
    gymnastics exhibit.  We don't want them eight deep in line."  The
    park will be designed to give visitors "hands-on experiences"
    with such exhibits as shooting baskets against a "virtual" Dream
    Team or running against Florence Griffith-Joyner (Melissa Turner,
    ATLANTA CONSTITUTION, 4/27).
    

    Print | Tags: Coca-Cola, Olympics
  • HELLO ACOG, IT'S THE AVON SPONSORSHIP

         Avon Products has announced details of its sponsorship of
    the '96 Games, including its role as presenting sponsor of "The
    Olympic Woman" exhibition.  Avon will be the official cosmetics,
    skin care and fragrance sponsor of the '96 Games and the USOC.
    "The Olympic Woman," an exhibition of the Olympic Arts Festival,
    which opens June 23 and runs throughout the Games, will be a
    multi-media exhibition chronicling the history women's
    participation in the Olympic Games since 1896.  This is Avon's
    first foray into sports marketing since '82.  From '77-82, Avon
    sponsored a series of int'l women's marathons (Avon).  According
    to Victor Beaudet at Avon, the bulk of the sponsorship will be
    paid for in cash, possibly from product royalties.  Beaudet also
    said their sponsorship is not a Top Worldwide sponsorship, such
    as la Coca-Cola, Kodak, IBM, etc. (THE DAILY).
    

    Print | Tags: Coca-Cola, Eastman Kodak, IBM, Olympics, USOC
  • NHK WRAPS UP JAPANESE TV RIGHTS

         In the final TV rights-fee deal for the '96 Games, Japan's
    NHK television network has agreed to a pay $99.5M for that
    country's rights.  ACOG is expecting a total of $555.5M in rights
    fees, with the U.S., European and Japanese rights making up $484M
    of that figure.  NHK paid $62M to broadcast the '92 Games
    (AP/ATLANTA CONSTITUTION, 4/27).
    

    Print | Tags: Olympics
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