SBD/26/Sports Media

NEWSPORT TO LAUNCH NEWS PROGRAM SCOREBOARD CENTRAL

     NewSport will launch "Scoreboard Central" on April 29, a 12-
hour continuous live sports news program.  Each Saturday and
Sunday from noon to midnight, "Scoreboard Central" will provide
scores and sports news along with updates from events in-
progress.  NewSport Senior VP/Programming Michael Lardner said
the goal is to "continuously provide viewers with the most
updated information on the sports world."  Anchors for
"Scoreboard Central" will include:  Rock Rote, Ed Berliner,
Brenda Bernon, Muke Curci, and Joe Amato (NewSport).
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