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STATE OF THE ARENAS: MILWAUKEE'S BRADLEY CENTER
Published April 26, 1995
THE SPORTS BUSINESS DAILY continues its survey of major league sports arenas with a look at the Bradley Center. ARENA: Bradley Center, Milwaukee, WI TENANTS: Milwaukee Bucks, IHL Admirals AGE: Opened October 1, 1988 OWNERSHIP: State of Wisconsin MANAGEMENT: Managed by the Bradley Center Sports and Entertainment Corporation (BCSEC). COST: $84M for building construction donated by Milwaukee philanthropists Jane and Lloyd Petit. $10M in land donated by the City of Milwaukee. CAPACITY: 18,633 for basketball; 17,800 for hockey, and 20,000 for concerts. LUXURY SEATS: 68 private suites that seat up to 20 people. Approximately 1,400 seats total. Revenues not released. NAMING RIGHTS: Named on honor of Jane Petit's father, Harry Lynde Bradley -- Co-founder of the Allen-Bradley Co. CONCESSIONS: 12 concession stands. Operations controlled by BCSEC. Revenues not released. ADVERTISING: Signage, scoreboard, videowall and other sales controlled by BCSEC. PARKING: 760 space garage managed by BCSEC immediately adjacent to center. 12,000 spaces in a six-block radius. Bucks receive no revenue. GAME-DAY: BCSEC is responsible for all non-game administration personnel. LEASE: Not available. MAINTENANCE: Operations staff employed by venue. Technology partnerships with Ameritech, Compaq, Johnson Controls and Microsoft. RENT: Not available. (Source: Michelle Kempen of the Bradley Center.)