SBD/25/Sports Media

TIMES MIRROR & COX TO INVEST IN CABLE SPORTS STATIONS

     Cox Communications and Times Mirror are expected to announce
today that they will invest more than $100M to launch two new
cable sports networks.  One network will be devoted to outdoor
sports and the other to motor sports.  Both will be advertiser-
supported basic cable services.  The channels will be run by
Roger Werner, former President and CEO of ESPN.  In February,
Times Mirror merged its cable systems with Cox as part of a
complex $2.3B cash-and-stock transaction agreed to last June
(WALL STREET JOURNAL, 4/25).
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