LeBron "Would Love" To Own NBA Franchise New Orleans Officially Hosting '17 NBA ASG NBA Teams Talking Jersey Deal With Emirates Pacers Unveil Plans For Luxury Entertainment Area Sportradar, Second Spectrum Close To NBA Deal? Gores Talks Potentially Moving Pistons Downtown Carmelo Won't Use Olympics For Social Statement NBPA's Michele Roberts Support Player Activism Roberts Expresses Optimism About CBA Costs Rise For Wizards' Practice Facility
SBD/25/Sponsorships Advertising Marketing
NBA TO AUGMENT "I LOVE THIS STUFF" ADS WITH PRINT ADS
Published April 25, 1995
The NBA will augment its "I Love This Stuff" ad campaign for licensed products with some "playoff-themed print ads," according to the current BRANDWEEK. Breaking this Thursday in USA TODAY is a two-page ad partially funded with "co-op dollars" from J.C. Penney, Champs, Foot Locker and The Sports Authority. Local newspaper ads with retail co-ops start in eight NBA markets after the first round of the playoffs (Terry Lefton, BRANDWEEK, 4/24).