SBD / 25 / NBA TO AUGMENT "I LOVE THIS STUFF" ADS WITH PRINT ADS

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NBA TO AUGMENT "I LOVE THIS STUFF" ADS WITH PRINT ADS

Published April 25, 1995

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     The NBA will augment its "I Love This Stuff" ad campaign for
licensed products with some "playoff-themed print ads," according
to the current BRANDWEEK.  Breaking this Thursday in USA TODAY is
a two-page ad partially funded with "co-op dollars" from J.C.
Penney, Champs, Foot Locker and The Sports Authority.  Local
newspaper ads with retail co-ops start in eight NBA markets after
the first round of the playoffs (Terry Lefton, BRANDWEEK, 4/24).
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Related Topics:

Foot Locker/Venator Group, NBA, The Sports Authority

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