Pacers' Turner Impressed By Fever For Demonstration NBA, NBPA To Work With Players On Social Issues NBA Brings On Sportradar, Second Spectrum NBA Releasing VR Documentary On '16 Finals Hornets Unveil New HD Videoboard Iverson, O'Neal Shine At HOF Induction LeBron "Would Love" To Own NBA Franchise New Orleans Officially Hosting '17 NBA ASG NBA Teams Talking Jersey Deal With Emirates Pacers Unveil Plans For Luxury Entertainment Area
SBD/25/Sponsorships Advertising Marketing
NBA TO AUGMENT "I LOVE THIS STUFF" ADS WITH PRINT ADS
Published April 25, 1995
The NBA will augment its "I Love This Stuff" ad campaign for licensed products with some "playoff-themed print ads," according to the current BRANDWEEK. Breaking this Thursday in USA TODAY is a two-page ad partially funded with "co-op dollars" from J.C. Penney, Champs, Foot Locker and The Sports Authority. Local newspaper ads with retail co-ops start in eight NBA markets after the first round of the playoffs (Terry Lefton, BRANDWEEK, 4/24).