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SBD/25/Sponsorships Advertising Marketing
NBA TO AUGMENT "I LOVE THIS STUFF" ADS WITH PRINT ADS
Published April 25, 1995
The NBA will augment its "I Love This Stuff" ad campaign for licensed products with some "playoff-themed print ads," according to the current BRANDWEEK. Breaking this Thursday in USA TODAY is a two-page ad partially funded with "co-op dollars" from J.C. Penney, Champs, Foot Locker and The Sports Authority. Local newspaper ads with retail co-ops start in eight NBA markets after the first round of the playoffs (Terry Lefton, BRANDWEEK, 4/24).