SBD/25/Sponsorships Advertising Marketing

NBA TO AUGMENT "I LOVE THIS STUFF" ADS WITH PRINT ADS

     The NBA will augment its "I Love This Stuff" ad campaign for
licensed products with some "playoff-themed print ads," according
to the current BRANDWEEK.  Breaking this Thursday in USA TODAY is
a two-page ad partially funded with "co-op dollars" from J.C.
Penney, Champs, Foot Locker and The Sports Authority.  Local
newspaper ads with retail co-ops start in eight NBA markets after
the first round of the playoffs (Terry Lefton, BRANDWEEK, 4/24).
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