SBD/25/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Dorna USA's AdTime rotational signage system will be
installed behind home plate at Busch Stadium in St. Louis for the
'95 MLB season.  The AdTime system is now in 15 of 28 MLB
stadiums (Dorna USA)....Schaefer beer will launch a baseball-
themed promotion next month.  From May to October, Schaefer will
present "Schaefer NostalgiCans," a packaging program featuring
on-can graphic renderings of six different classic ballparks --
Ebbets Field, Forbes Field, League Park, Braves Field, Shibe Park
and the Polo Grounds (Schaefer)....The MIAMI HERALD examined pan-
regional advertising where companies can target more than 300
million people in Latin America with a single ad.  The concept is
being pushed by U.S.-based Spanish language networks that link
via satellite (MIAMI HERALD, 4/23)....This morning's "Bloomberg
Business News" reported on the counterfeiting of officially
licensed athletic apparel.  Counterfeiting goods is "a booming
industry worldwide," with "brandname fakes" costing American
companies about $61B annually.  NHL Properties' Adam Halfant: "We
have a network of investigators who frequently bring to us
information about counterfeiting activities across the country.
Last year along we participated in 30 actions" (PBS, 4/25).
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