Cubs Players Dominate MLB Jersey Sales List Dodgers Have No Waiting List For Season Tickets Bush, Jeter Working Together To Bid For Marlins Penguins Get Creative With Playoff Marketing MLB, Umps Discussing Wearing Mics To Explain Replays Dodgers Emphasize Attracting Younger Fans Indians, Braves Draw Improved Home Crowds A-B Launches Loyalty Program Around BuschBucks.com MLBAM's Statcast Influencing Player Evaluations MLBPA Launches New Social App For Players
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May 31 - Jun 1
SBD/25/Sponsorships Advertising Marketing
Published April 25, 1995
Dorna USA's AdTime rotational signage system will be installed behind home plate at Busch Stadium in St. Louis for the '95 MLB season. The AdTime system is now in 15 of 28 MLB stadiums (Dorna USA)....Schaefer beer will launch a baseball- themed promotion next month. From May to October, Schaefer will present "Schaefer NostalgiCans," a packaging program featuring on-can graphic renderings of six different classic ballparks -- Ebbets Field, Forbes Field, League Park, Braves Field, Shibe Park and the Polo Grounds (Schaefer)....The MIAMI HERALD examined pan- regional advertising where companies can target more than 300 million people in Latin America with a single ad. The concept is being pushed by U.S.-based Spanish language networks that link via satellite (MIAMI HERALD, 4/23)....This morning's "Bloomberg Business News" reported on the counterfeiting of officially licensed athletic apparel. Counterfeiting goods is "a booming industry worldwide," with "brandname fakes" costing American companies about $61B annually. NHL Properties' Adam Halfant: "We have a network of investigators who frequently bring to us information about counterfeiting activities across the country. Last year along we participated in 30 actions" (PBS, 4/25).