Marciani Out As MLB VP/National Sales St. Pete Denies Rays' Ballpark Search Deal Q&A With Blackhawks Chair Rocky Wirtz Angels, Red Sox Eliminate Pension Plans Sabres Impressed With HarborCenter Facility MLB Franchise Notes Cuba Decision Could Impact MLB Constellation, NHL Sign Groundbreaking Pact Is The NHL Winter Classic Lacking Buzz? Vinik Unveils Building Plan Near Amalie Arena
SBD/25/Sponsorships Advertising Marketing
Published April 25, 1995
Dorna USA's AdTime rotational signage system will be installed behind home plate at Busch Stadium in St. Louis for the '95 MLB season. The AdTime system is now in 15 of 28 MLB stadiums (Dorna USA)....Schaefer beer will launch a baseball- themed promotion next month. From May to October, Schaefer will present "Schaefer NostalgiCans," a packaging program featuring on-can graphic renderings of six different classic ballparks -- Ebbets Field, Forbes Field, League Park, Braves Field, Shibe Park and the Polo Grounds (Schaefer)....The MIAMI HERALD examined pan- regional advertising where companies can target more than 300 million people in Latin America with a single ad. The concept is being pushed by U.S.-based Spanish language networks that link via satellite (MIAMI HERALD, 4/23)....This morning's "Bloomberg Business News" reported on the counterfeiting of officially licensed athletic apparel. Counterfeiting goods is "a booming industry worldwide," with "brandname fakes" costing American companies about $61B annually. NHL Properties' Adam Halfant: "We have a network of investigators who frequently bring to us information about counterfeiting activities across the country. Last year along we participated in 30 actions" (PBS, 4/25).