SBD/25/Sponsorships Advertising Marketing

HIKING BOOTS ON THE HEELS OF SNEAKERS

     Consumer spending for athletic footwear in the U.S. declined
3.2% during '94 as buyers purchased 1.3% fewer pairs than the
year before, according to a consumer study released by the
Athletic Footwear Association (AFA).  But sales of hiking,
hunting and fishing boots grew more than 50%, exceeding $1B in
sales for the first time.  The study also found that the average
price of a pair of sneakers declined about 2% from $31.82 to
$31.19.  The study was sponsored by the AFA and conducted by
Footwear Market Insights of Nashville, TN (AFA).
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