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SBD/25/Sponsorships Advertising Marketing
HIKING BOOTS ON THE HEELS OF SNEAKERS
Published April 25, 1995
Consumer spending for athletic footwear in the U.S. declined 3.2% during '94 as buyers purchased 1.3% fewer pairs than the year before, according to a consumer study released by the Athletic Footwear Association (AFA). But sales of hiking, hunting and fishing boots grew more than 50%, exceeding $1B in sales for the first time. The study also found that the average price of a pair of sneakers declined about 2% from $31.82 to $31.19. The study was sponsored by the AFA and conducted by Footwear Market Insights of Nashville, TN (AFA).