NHL Rangers' Sather Drops GM Title Steelers Move Toward Super Bowl Bid Arizona State Transitions To Adidas New Balance Launches Global Campaign Arum's Top Rank Sues Haymon, PBC Chevy The Latest Daytona Rising Founding Partner SNY, Citi Present Special Mets Telecast Classified Advertisements Nike's Phil Knight Stepping Down In '16 USOC Praises Boston 2024's Progress
SBD/25/Sponsorships Advertising Marketing
HIKING BOOTS ON THE HEELS OF SNEAKERS
Published April 25, 1995
Consumer spending for athletic footwear in the U.S. declined 3.2% during '94 as buyers purchased 1.3% fewer pairs than the year before, according to a consumer study released by the Athletic Footwear Association (AFA). But sales of hiking, hunting and fishing boots grew more than 50%, exceeding $1B in sales for the first time. The study also found that the average price of a pair of sneakers declined about 2% from $31.82 to $31.19. The study was sponsored by the AFA and conducted by Footwear Market Insights of Nashville, TN (AFA).