Weekend Plans With Engine Shop's Ed Kiernan Oilers Unveil Details Of New Arena District Ravens Partner With Domestic Abuse Center NFL Toughens Domestic Violence Policy CBS Going All-Out With U.S. Open Coverage Snickers Releases First Manziel Commercial Classified Advertisements Executive Transactions Filing Hints NCAA's Strategy In O'Bannon Appeal Notre Dame Renovations Begin In November
Upcoming Conferences and Events
SBD/25/Sponsorships Advertising Marketing
HIKING BOOTS ON THE HEELS OF SNEAKERS
Published April 25, 1995
Consumer spending for athletic footwear in the U.S. declined 3.2% during '94 as buyers purchased 1.3% fewer pairs than the year before, according to a consumer study released by the Athletic Footwear Association (AFA). But sales of hiking, hunting and fishing boots grew more than 50%, exceeding $1B in sales for the first time. The study also found that the average price of a pair of sneakers declined about 2% from $31.82 to $31.19. The study was sponsored by the AFA and conducted by Footwear Market Insights of Nashville, TN (AFA).