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  • ARE ACOG'S NARROW SPONSORSHIPS CREATING INTERNAL AMBUSHES?

         There are "growing concerns" among Olympic sponsors that
    ACOG's need for more money to stage the $1.6B event, will "create
    an environment that fosters ambush activity," according to Jeff
    Jensen in the current issue of AD AGE.  Companies such as IBM
    feel that ambush marketing "from within" is a very big concern.
    Elizabeth Primrose-Smith, Dir of Worldwide Olympic and Sports
    Operations for IBM: "They're trying to slice this roll of bologna
    as thin as they can, so we're all smacking up against each
    other."  Tom Carmody, Senior VP/GM North America for Reebok:
    "You're never really sure with the Olympics just how many
    categories they have to sell."  A joking Carmody:  "The Olympics
    will create a new category for you. 'Athletic footwear is gone,
    but gee, we don't have (a sponsor for) technical fabrics in
    midsoles.  How about a million dollars for that?'"  However,
    Jensen reports that ACOP countered "the oft-used and less
    ethically troublesome" tactic of sponsoring individual sports
    federations "by coordinating these sponsorship sales with its
    own" (ADVERTISING AGE, 4/24 issue).
         ASICS AT INT'L PLAZA:  Asics Corp. will create a sports
    marketing and events center at Atlanta's Int'l Sports Plaza.  The
    area will be the company's "focal point" for marketing and
    Olympic-related activities (Asics).
         TICKET TALK:  The status of tickets to the '96 Games is
    examined in this morning's WALL STREET JOURNAL.  In the "long
    line for Olympic tickets," the general public is "just one of the
    many constituencies" ACOG has to serve.  The "pecking order":
    IOC, the national Olympic committees, the int'l sports
    federations, corporate sponsors, host hotels, licensees,
    broadcast-rights holders, dignitaries, Americans with
    disabilities, special corporate package purchasers, Braves
    season-ticket holders ... and "finally the American public."
    Asked how many of the 83,000 plus tickets will be available for
    the opening ceremonies, an ACOG spokesperson replied:  "I have
    been told I'll lose my job for answering that question" (Emory
    Thomas, WALL STREET JOURNAL, 4/25).
    

    Print | Tags: Atlanta Braves, IBM, IOC, Olympics, Reebok, Time Warner
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