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ARENA BOWLING THE KEY TO THE PBA'S FUTURE?
Published April 24, 1995
The expansion of professional bowling events into venues with "significant seating capacity" is examined in this morning's WALL STREET JOURNAL. Frederick Klein reports that the PBA is discovering that "more people will pay to watch" bowling if it is taken out of the traditional venue of a bowling center and moved to an arena setting. The league recently filled a 3,000-plus- seat venue in a Chicago suburb at $15 a seat, marking the fourth event played in an arena setting this year. PBA Commissioner Mike Connor: "We're past the testing stage with this. You're going to see more of this in the future" (WALL STREET JOURNAL, 4/24).