SBD/21/The Back Of The Book

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  • MEDIA USE BY FANS OF DIFFERENT SPORTS

         The ESPN Chilton Sports Poll surveyed 16,813 U.S. residents
    from March 29, 1994 to April 4, 1995 and asked self-identified
    fans of different sports about their media habits.  The results
    follow:
    
    
    GOLF FANS
    AUTO RACING FANS
    Check sports results
      77%
    Check sports results
      72%
    Bought pay-per-view
    22
    Bought pay-per-view
    23
    Have cable TV
    75
    Have cable TV
    71
    Own PC at home
    40
    Own PC at home
    34
    Read sports section
    45
    Read sports section
    35
    BOXING FANS
    FIGURE SKATING FANS
    Check sports results
      80%
    Check sports results
      65%
    Bought pay-per-view
    31
    Bought pay-per-view
    17
    Have cable TV
    75
    Have cable TV
    71
    Own PC at home
    35
    Own PC at home
    36
    Read sports section
    39
    Read sports section
    29

    Print | Tags: ESPN, The Back of the Book, Walt Disney
  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                  52-WEEK
    COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
    Bos. Celtics   BOS  21       +1/8  20 7/8  24 1/8  18 3/4    1200
    Cobra Golf     CBRA 23 1/4  -2 3/4 26      41 1/2  13 3/8 2798000
    Converse       CVE   8 7/8   -1/8   9      12 5/8   9 1/4    6400
    Callaway Golf  ELY  12 7/8  -1 1/8 13 1/4 21 11/16 13 1/4 4576300
    Fila           FLH  22 1/4   -3/4  23      22      12       78200
    Sport Supply   GYM  14 1/4   +1/4  14      17 1/4   9 1/4    9500
    L.A. Gear      LA    3 1/4   -1/8   3 1/4   8 1/4   3 1/4   69000
    Nike           NKE  72 5/8   -3/4  73 1/4  78      52 1/4  508900
    Reebok         RBK  31 3/4   +3/8  31 1/2  40 1/4  28 3/8 2116000
    Russell Athl.  RML  29 1/4     0   29 1/8  32 5/8  26 3/4   39500
    Skybox         SKYB 15 3/4     0   15 3/4  16       8 3/8     500
    Sportmart      SPMT  9 1/4   -1/8   9 1/2  19       7 1/4   11300
    Starter        STA   9 1/2     0    9 3/8  13 3/4   6 1/4   43000
    Topps          TOPP 5 11/16  -3/16  5 7/8   8       4 1/8   70300
    Sports Auth.   TSA  17 1/8     0   17      25      16 1/4   14200
    

    Print | Tags: Boston Celtics, Callaway Golf, Converse, Fila USA, Acushnet, Nike, Reebok, The Back of the Book
  • THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

         TODAY:  The NHL's Western Conference Through April 19.
    
    
    '95 YEAR-TO-DATE
    TEAM
    HOME
    DATES
    AVG.
    TOTAL
    %CAP
    AVG
    TIX$
    '93-'94
    AVG.
    BUILDING
    CAPACITY
    CHI
    18
    21,038
    378,684
    103%
    $43
    17,776^
    20,776
    DET
    20
    19,761
    395,214
    103%
    $33
    19,820
    19,275
    STL
    21
    19,369
    406,742
    101%
    $41
    17,561^
    19,260
    CAL
    22
    18,990
    417,777
    94%
    $18
    19,325
    20,230
    SJ
    18
    17,190
    309,420
    100%
    $37
    16,565
    17,190
    ANH
    20
    17,174
    343,480
    100%
    $35
    16,989
    17,174
    DAL
    20
    16,690
    333,803
    99%
    $40
    16,119
    16,914
    TOR
    22
    15,744
    346,374
    101%
    $32
    15,649
    15,642
    LAK
    20
    15,295
    305,909
    96%
    $40
    15,655
    16,005
    VAN
    20
    13,743
    274,866
    85%
    $40
    15,226
    18,130
    EDM
    20
    12,882
    257,641
    74%
    $25
    13,477
    17,503
    WIN
    14
    12,841
    269,663
    83%
    $20
    13,298
    15,593
    ^ -- Chicago and St. Louis are playing in new buildings in '95 with higher capacities.

    Print | Tags: NHL, The Back of the Book
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