The ESPN Chilton Sports Poll surveyed 16,813 U.S. residents
from March 29, 1994 to April 4, 1995 and asked self-identified
fans of different sports about their media habits.  The results
follow:


  
 
    
 
      
GOLF 
        FANS
    
    
 
      

    
    
 
      
AUTO 
        RACING FANS
    
  
  
 
    
Check 
      sports results
    
 
      
  77%
    
    
Check 
      sports results
    
 
      
  72%
    
  
  
 
    
Bought 
      pay-per-view
    
 
      
22
    
    
Bought 
      pay-per-view
    
 
      
23
    
  
  
 
    
Have cable 
      TV
    
 
      
75
    
    
Have cable 
      TV
    
 
      
71
    
  
  
 
    
Own PC 
      at home
    
 
      
40
    
    
Own PC 
      at home
    
 
      
34
    
  
  
 
    
Read sports 
      section
    
 
      
45
    
    
Read sports 
      section
    
 
      
35
    
  
  
 
    

    

  
  
 
    
 
      
BOXING 
        FANS
    
    
 
      
FIGURE 
        SKATING FANS
    
  
  
 
    
Check sports 
      results
    
 
      
  80%
    
    
Check sports 
      results
    
 
      
  65%
    
  
  
 
    
Bought 
      pay-per-view
    
 
      
31
    
    
Bought 
      pay-per-view
    
 
      
17
    
  
  
 
    
Have cable 
      TV
    
 
      
75
    
    
Have cable 
      TV
    
 
      
71
    
  
  
 
    
Own PC 
      at home
    
 
      
35
    
    
Own PC 
      at home
    
 
      
36
    
  
  
 
    
Read sports 
      section
    
 
      
39
    
    
Read sports 
      section
    
 
      
29
    
  

        
        Print | Tags: ESPN, The Back of the Book, Walt Disney
    

                                              52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  21       +1/8  20 7/8  24 1/8  18 3/4    1200
Cobra Golf     CBRA 23 1/4  -2 3/4 26      41 1/2  13 3/8 2798000
Converse       CVE   8 7/8   -1/8   9      12 5/8   9 1/4    6400
Callaway Golf  ELY  12 7/8  -1 1/8 13 1/4 21 11/16 13 1/4 4576300
Fila           FLH  22 1/4   -3/4  23      22      12       78200
Sport Supply   GYM  14 1/4   +1/4  14      17 1/4   9 1/4    9500
L.A. Gear      LA    3 1/4   -1/8   3 1/4   8 1/4   3 1/4   69000
Nike           NKE  72 5/8   -3/4  73 1/4  78      52 1/4  508900
Reebok         RBK  31 3/4   +3/8  31 1/2  40 1/4  28 3/8 2116000
Russell Athl.  RML  29 1/4     0   29 1/8  32 5/8  26 3/4   39500
Skybox         SKYB 15 3/4     0   15 3/4  16       8 3/8     500
Sportmart      SPMT  9 1/4   -1/8   9 1/2  19       7 1/4   11300
Starter        STA   9 1/2     0    9 3/8  13 3/4   6 1/4   43000
Topps          TOPP 5 11/16  -3/16  5 7/8   8       4 1/8   70300
Sports Auth.   TSA  17 1/8     0   17      25      16 1/4   14200

     TODAY:  The NHL's Western Conference Through April 19.


  
 
    
 
      

      
'95 
        YEAR-TO-DATE
    
  
  
 
    
 
      
TEAM
    
    
 
      
HOME

        DATES
    
    
 
      
AVG.
    
    
 
      
TOTAL
    
    
 
      
%CAP
    
    
 
      
AVG

        TIX$
    
    
 
      
'93-'94

        AVG.
    
    
 
      
BUILDING

        CAPACITY
    
  
  
 
    
CHI
    
 
      
18
    
    
 
      
21,038
    
    
 
      
378,684
    
    
 
      
103%
    
    
 
      
$43 
        
    
    
 
      
17,776^
    
    
 
      
20,776
    
  
  
 
    
DET
    
 
      
20
    
    
 
      
19,761
    
    
 
      
395,214
    
    
 
      
103%
    
    
 
      
$33 
        
    
    
 
      
19,820
    
    
 
      
19,275
    
  
  
 
    
STL
    
 
      
21
    
    
 
      
19,369
    
    
 
      
406,742
    
    
 
      
101%
    
    
 
      
$41 
        
    
    
 
      
17,561^
    
    
 
      
19,260
    
  
  
 
    
CAL
    
 
      
22
    
    
 
      
18,990
    
    
 
      
417,777
    
    
 
      
94%
    
    
 
      
$18 
        
    
    
 
      
19,325
    
    
 
      
20,230
    
  
  
 
    
SJ
    
 
      
18
    
    
 
      
17,190
    
    
 
      
309,420
    
    
 
      
100%
    
    
 
      
$37 
        
    
    
 
      
16,565
    
    
 
      
17,190
    
  
  
 
    
ANH
    
 
      
20
    
    
 
      
17,174
    
    
 
      
343,480
    
    
 
      
100%
    
    
 
      
$35 
        
    
    
 
      
16,989
    
    
 
      
17,174
    
  
  
 
    
DAL
    
 
      
20
    
    
 
      
16,690
    
    
 
      
333,803
    
    
 
      
99%
    
    
 
      
$40 
        
    
    
 
      
16,119
    
    
 
      
16,914
    
  
  
 
    
TOR
    
 
      
22
    
    
 
      
15,744
    
    
 
      
346,374
    
    
 
      
101%
    
    
 
      
$32 
        
    
    
 
      
15,649
    
    
 
      
15,642
    
  
  
 
    
LAK
    
 
      
20
    
    
 
      
15,295
    
    
 
      
305,909
    
    
 
      
96%
    
    
 
      
$40 
        
    
    
 
      
15,655
    
    
 
      
16,005
    
  
  
 
    
VAN
    
 
      
20
    
    
 
      
13,743
    
    
 
      
274,866
    
    
 
      
85%
    
    
 
      
$40 
        
    
    
 
      
15,226
    
    
 
      
18,130
    
  
  
 
    
EDM
    
 
      
20
    
    
 
      
12,882
    
    
 
      
257,641
    
    
 
      
74%
    
    
 
      
$25 
        
    
    
 
      
13,477
    
    
 
      
17,503
    
  
  
 
    
WIN
    
 
      
14
    
    
 
      
12,841
    
    
 
      
269,663
    
    
 
      
83%
    
    
 
      
$20 
        
    
    
 
      
13,298
    
    
 
      
15,593
    
  


^ -- Chicago and St. Louis are playing in new buildings in '95
with higher capacities.