Bud Light Using Car Wrap Company To Promote Cans Survey Shows Players Split On Marijuana Testing Betty Jane France Leaves Assets For Children Time Inc. Promotes Battista To President & CEO MMQB To Take Over Next Week's SI Issue SI Partnering With DGital Media For Podcasts M&M's Back As NASCAR's Official Chocolate NASCAR Seeks New Superstars Darlington Throwback Theme Benefiting Many NASCAR's Betty Jane France Passes Away
SBD/21/Sponsorships Advertising Marketing
MORE MOTORSPORTS SPONSORSHIP NEWS
Published April 21, 1995
Pontiac, which dramatically increased its involvement with NHRA teams in '95, will become the NHRA's official car in '96 replacing Oldsmobile....Amoco has become an associate sponsor of the Bill Elliott McDonald's NASCAR Winston Cup team. Amoco will also be the name and title sponsor of the Amoco Knoxville Nationals for sprint cars (ERNIE SAXTON'S MOTORSPORTS SPONSORSHIP MARKETING NEWS). In other news, TNN and the Dover Downs Int'l Speedway extended their TV contract through 1999. The new five- year contract will keep the track's two NASCAR and Busch series races televised live on TNN every year through '99 (NASCAR NEWS, 4/12 issue). CATCH THIS RISING STAR: NASCAR driver Jeff Gordon is profiled in the current issue of SPORTS ILLUSTRATED. Ed Hinton writes, "Gordon, the little (5'7") prodigy from the San Francisco Bay Area -- darkly handsome, polished, polite, shy -- is the rising star many NASCAR people think can lead them out of the wilderness." In his third Winston Cup season, Gordon has won more races and more poles than any other driver on the circuit (SPORTS ILLUSTRATED, 4/24).