Players, Coaches Talk 44-Minute NBA Game New NBA CMO Out To Overtake NFL Challenges Await Ballmer In Running Clippers Fans In China Eat Up NBA Games LeBron: NBA Should Consider Shortening Season LeBron To Endorse Kia Motors NBA Shortens Preseason Game To 44 Minutes NBA Closer To Adding Jersey Ads More NBA-Ready Arenas Needed In Europe Phil Jackson Opens Up On Relationship With Dolan
Upcoming Conferences and Events
SBD/21/Sponsorships Advertising Marketing
Published April 21, 1995
Gillette Co. reported 1stQ earnings of $196.1M, up 20% from $164M a year ago. Gillette credits higher earnings with new product development, geographic expansion and an "improved product mix" (WALL STREET JOURNAL, 4/21)....Puma USA has awarded its ad account to Partners & Simons of Boston. With billings estimated between $4-8M, the account was previously handled by Berlin Cameron Doyle in New York (N.Y. TIMES, 4/21)....Sprite has filmed its second ad featuring NBA rookie Grant Hill. In the ad, Hill is challenged in one-on-one by "Little Tommy" who just drank a Sprite (USA TODAY, 4/21)....The City of Pittsburgh and the U.S. Cycling Federation announced that the '96 Thrift Drug Classic and the '96 Thrift Drug Women's Invitational have been named as events that count toward qualifying for the '96 U.S. Olympic Team (Thrift Drug)....The CFL Argonauts and two other CFL teams will feature new-look jersey fronts with four-inch numerals over the left chest (TORONTO STAR, 4/21)....Video-game maker Interplay Productions has announced the formation of VR Sports, a division dedicated to sports software for game consoles and PCs (Interplay).... Cobra Golf has filed suit in San Diego charging McLaren Golf Corp. with importing over-sized knock-offs (Cobra Golf).