USSA Signs Deal With Lagunitas To Replace A-B With Rolling Stones, IMS Eyes Non-Racing Events IBM Signs 5-Year Extension With Wimbledon Music Festival Helping Tix Sales For MIS Cup Race A-B Selects WME-IMG For Experiential Marketing IMS To Undergo Further $30M In Renovations IMS Seeing Sales Spike For May Events A-B Extends Deals With U.S. Soccer, El Tri IMS Stop Highlights Rolling Stones Tour Brickyard Adding SAFER Barriers By May
SBD/21/Sponsorships Advertising Marketing
FANFEST COMING TO INDY MOTOR SPEEDWAY
Published April 21, 1995
The Indianapolis Motor Speedway announced plans for the inaugural Indy FanFest -- a temporary racing theme park open the last three weekends in May in the infield of the track. The free event culminates with the running of the Indy 500. Attractions include computer simulators, two theaters, children's pedal car racing and various racing displays. Sponsors include: LCI Int'l, Chevrolet, Firestone, DeLong, Logo 7, Salem, Miller Brewing, Budweiser, Kodak, Marlboro, Goodyear, MBNA, Valvoline, IBM, Papyrus, Delco Electronics, Pennzoil and Skybox (Indy Motor Speedway).