SBD/21/Sponsorships Advertising Marketing

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  • APPAREL COMPANIES GETTING HIT BY HIGHER FABRIC COSTS

         Sharp price increases for cotton and wool have "compounded
    the woes of the apparel industry, which has been suffering for
    months from sluggish consumer demand," according to Teri Agins of
    the WALL STREET JOURNAL.  Apparel makers "are watching their
    profit margins erode further because they can't risk losing
    retail sales by passing on higher fabric costs."  Russell Corp.
    has reported that 1stQ net income fell two cents to $.31/share
    from last year.  While the 1st quarter is traditionally slow due
    to clear outs of winter merchandise, this year apparel makers
    cannot count on relief anytime soon "because stores remain
    saddled with unsold inventory" (WALL STREET JOURNAL, 4/21).
    

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  • CORRECTION: WHITE SOX AD CAMPAIGN ALIVE AND WELL

         Yesterday's round-up of the ad campaigns of the 28 MLB teams
    mischaracterized the White Sox's approach.  Early this year, the
    team elicited letters from fans on their feelings toward the Sox
    and the game itself with a "Dear Sox" campaign.  According to Rob
    Gallas, Senior VP of Marketing & Broadcasting, while many were
    strike-related, the letters also included very "personal,
    poignant and humorous" accounts of the fans' experiences through
    the years.  The White Sox recently selected the best 75 of the
    over 2,000 letters received and shot footage of those fans
    relating their baseball and White Sox memories.  That footage was
    then edited into TV ads, seven of which are already running.  The
    campaign, which will run throughout the season, is being produced
    by the team's ad agency, DiMeo-Rosen Partners of Chicago, and
    could include as many as 15 spots featuring 25 fans.  The spots
    range from a fan who has followed the team since 1925 to a man
    who chose to get tatooed with a Sox logo rather than his wife's
    name.  The fan responses and the ensuing media campaign will also
    be featured in radio and newspaper ads, the White Sox game
    programs, and the extra footage will be used in scoreboard
    vignettes during games.  There are also plans for a coffee-table
    book, with proceeds going to charity.  THE DAILY regrets the
    error.
    

    Print | Tags: Chicago White Sox, MLB
  • DRAFT COULD SPUR JAGUAR MERCHANDISE SALES ... AGAIN

         Jacksonville-area retailers and regional manufactures expect
    a "surge in sales of Jaguars apparel similar to peak sales times
    during Christmas" as the NFL draft takes place this weekend.
    Some NFL officials predict that the draft will kick off another
    "buying frenzy" on apparel that will last until the start of the
    season.  Sales of Jaguar apparel were last boosted when the team
    made their recent logo change (Earl Daniels, FLORIDA TIMES-UNION,
    4/21).
    

    Print | Tags: Jacksonville Jaguars, NFL
  • FANFEST COMING TO INDY MOTOR SPEEDWAY

         The Indianapolis Motor Speedway announced plans for the
    inaugural Indy FanFest -- a temporary racing theme park open the
    last three weekends in May in the infield of the track.  The free
    event culminates with the running of the Indy 500.  Attractions
    include computer simulators, two theaters, children's pedal car
    racing and various racing displays.  Sponsors include: LCI Int'l,
    Chevrolet, Firestone, DeLong, Logo 7, Salem, Miller Brewing,
    Budweiser, Kodak, Marlboro, Goodyear, MBNA, Valvoline, IBM,
    Papyrus, Delco Electronics, Pennzoil and Skybox (Indy Motor
    Speedway).
    

    Print | Tags: Anheuser Busch, Eastman Kodak, General Motors, IBM, Indianapolis Motor Speedway, MBNA America Bank, Pennzoil
  • MARKETPLACE ROUND-UP

         Gillette Co. reported 1stQ earnings of $196.1M, up 20% from
    $164M a year ago.  Gillette credits higher earnings with new
    product development, geographic expansion and an "improved
    product mix" (WALL STREET JOURNAL, 4/21)....Puma USA has awarded
    its ad account to Partners & Simons of Boston.  With billings
    estimated between $4-8M, the account was previously handled by
    Berlin Cameron Doyle in New York (N.Y. TIMES, 4/21)....Sprite has
    filmed its second ad featuring NBA rookie Grant Hill.  In the ad,
    Hill is challenged in one-on-one by "Little Tommy" who just drank
    a Sprite (USA TODAY, 4/21)....The City of Pittsburgh and the U.S.
    Cycling Federation announced that the '96 Thrift Drug Classic and
    the '96 Thrift Drug Women's Invitational have been named as
    events that count toward qualifying for the '96 U.S. Olympic Team
    (Thrift Drug)....The CFL Argonauts and two other CFL teams will
    feature new-look jersey fronts with four-inch numerals over the
    left chest (TORONTO STAR, 4/21)....Video-game maker Interplay
    Productions has announced the formation of VR Sports, a division
    dedicated to sports software for game consoles and PCs
    (Interplay).... Cobra Golf has filed suit in San Diego charging
    McLaren Golf Corp. with importing over-sized knock-offs (Cobra
    Golf).
    

    Print | Tags: CFL, Acushnet, NBA, Puma
  • MORE MOTORSPORTS SPONSORSHIP NEWS

         Pontiac, which dramatically increased its involvement with
    NHRA teams in '95, will become the NHRA's official car in '96
    replacing Oldsmobile....Amoco has become an associate sponsor of
    the Bill Elliott McDonald's NASCAR Winston Cup team.  Amoco will
    also be the name and title sponsor of the Amoco Knoxville
    Nationals for sprint cars (ERNIE SAXTON'S MOTORSPORTS SPONSORSHIP
    MARKETING NEWS).  In other news, TNN and the Dover Downs Int'l
    Speedway extended their TV contract through 1999.  The new five-
    year contract will keep the track's two NASCAR and Busch series
    races televised live on TNN every year through '99 (NASCAR NEWS,
    4/12 issue).
         CATCH THIS RISING STAR:  NASCAR driver Jeff Gordon is
    profiled in the current issue of SPORTS ILLUSTRATED.  Ed Hinton
    writes, "Gordon, the little (5'7") prodigy from the San Francisco
    Bay Area -- darkly handsome, polished, polite, shy -- is the
    rising star many NASCAR people think can lead them out of the
    wilderness."  In his third Winston Cup season, Gordon has won
    more races and more poles than any other driver on the circuit
    (SPORTS ILLUSTRATED, 4/24).
    

    Print | Tags: Anheuser Busch, General Motors, McDonalds, NASCAR, NHRA, R J Reynolds, Sports Illustrated, Time Warner, TNN
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