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"BASEBALL FOR WISCONSIN" TICKET DRIVE HOPES TO BOOST SALES
Published April 21, 1995
A statewide campaign to increase season ticket sales for the Brewers "appears beset by inertia brought about by the baseball strike," as well as poor spring weather. Tim Sheehy, President of the Metropolitan Milwaukee Association of Commerce, said the "Baseball for Wisconsin" campaign has garnered 750 season- tickets, up from 350 on March 17. The plan, being offered by some Milwaukee-area employers, gives employees the "opportunity to purchase a season-ticket and a second season-ticket is matched by the employer." Sheehy said they will wait until mid-May to gauge the success of the program, which he calls the only one of its kind in the country. Among companies involved: Journal Communications, Northwestern Mutual Life, Ameritech and Harley Davidson (Wolfley & Williams, MILWAUKEE JOURNAL SENTINEL, 4/21).