SBD/21/Franchises

"BASEBALL FOR WISCONSIN" TICKET DRIVE HOPES TO BOOST SALES

     A statewide campaign to increase season ticket sales for the
Brewers "appears beset by inertia brought about by the baseball
strike," as well as poor spring weather.  Tim Sheehy, President
of the Metropolitan Milwaukee Association of Commerce, said the
"Baseball for Wisconsin" campaign has garnered 750 season-
tickets, up from 350 on March 17.  The plan, being offered by
some Milwaukee-area employers, gives employees the "opportunity
to purchase a season-ticket and a second season-ticket is matched
by the employer."  Sheehy said they will wait until mid-May to
gauge the success of the program, which he calls the only one of
its kind in the country.  Among companies involved:  Journal
Communications, Northwestern Mutual Life, Ameritech and Harley
Davidson (Wolfley & Williams, MILWAUKEE JOURNAL SENTINEL, 4/21).
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Franchises, Milwaukee Brewers

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