SBD/20/Sports Media

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  • MEDIA NOTES

         America's Cup On Line is an electronic magazine compiled by
    the San Diego-based Events On Line that is part of the Internet.
    You can access America's Cup On Line via this address:
    http://www.AC95.org (USA TODAY, 4/20).... Jefferson-Pilot Sports
    has gained the rights to syndicate the USOC's '96 Olympic preview
    shows.  The shows will be hosted by Pat O'Brien and Mary Lou
    Retton (USOC)...."Sport Biz Today with Victor Livingston," the
    new weekly half-hour sports business TV magazine that premieres
    Monday, May 1 on SportsChannel Philadelphia, has signed
    CoreStates and Philadelphia Park as sponsors.  Carol Palmerio,
    Dir of Advertising at CoreStates, explains their interest:  "We
    got involved with the show because we like the tone and the
    format -- not just the scores, but going behind the business of
    sports and who sponsors events and why.  We have already done
    quite a bit with sports with the Flyers and the Sixers, and this
    is part of our overall stragegy because sports reaches such a
    broad audience, and represents many of the people we do business
    with" (THE DAILY).
    

    Print | Tags: Comcast-Spectacor, Philadelphia 76ers, Philadelphia Flyers, Media, USOC
  • NBC SPORTS HELPS DRUM UP PARTICIPATION IN HOOP-IT- UP

         This past weekend, NBC Sports renewed its promotion efforts
    designed to increase entries into Hoop-It-Up, a joint grassroots
    program between the network and Streetball Partners.  NBC debuted
    its '95 promos for the three-on-three tournament during
    Saturday's Heat/Magic game and continued through Sunday's
    regional openers and national Bulls/Knicks game.  The promos
    included a 900 number where people could call to get information
    and sign up for local Hoop-It-Up tourneys.  According to
    Streetball Partners VP of Marketing Tad Brown, the promos
    generated 2,000 calls through the 900 service (Streetball
    Partners).
    

    Print | Tags: Cablevision, Chicago Bulls, Miami Heat, NBC, New York Knicks, Orlando Magic, RDV Sports, Media
  • THE DEUCE LOOKS TO GET INTO THE DRIVER'S SEAT

         ESPN2 announced that it will "dramatically increase" its
    auto racing news and information coverage beginning this fall
    with a Sunday night 60- to 90-minute motorsports recap program.
    The network will then expand its coverage again in February '96
    debuting the first-ever, daily 30-minute show devoted to
    motorsports.  A motorsports viewer call-in program is also
    planned for '96 (ESPN).
    

    Print | Tags: ESPN, Media, Walt Disney
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