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America's Cup On Line is an electronic magazine compiled by the San Diego-based Events On Line that is part of the Internet. You can access America's Cup On Line via this address: http://www.AC95.org (USA TODAY, 4/20).... Jefferson-Pilot Sports has gained the rights to syndicate the USOC's '96 Olympic preview shows. The shows will be hosted by Pat O'Brien and Mary Lou Retton (USOC)...."Sport Biz Today with Victor Livingston," the new weekly half-hour sports business TV magazine that premieres Monday, May 1 on SportsChannel Philadelphia, has signed CoreStates and Philadelphia Park as sponsors. Carol Palmerio, Dir of Advertising at CoreStates, explains their interest: "We got involved with the show because we like the tone and the format -- not just the scores, but going behind the business of sports and who sponsors events and why. We have already done quite a bit with sports with the Flyers and the Sixers, and this is part of our overall stragegy because sports reaches such a broad audience, and represents many of the people we do business with" (THE DAILY).
This past weekend, NBC Sports renewed its promotion efforts designed to increase entries into Hoop-It-Up, a joint grassroots program between the network and Streetball Partners. NBC debuted its '95 promos for the three-on-three tournament during Saturday's Heat/Magic game and continued through Sunday's regional openers and national Bulls/Knicks game. The promos included a 900 number where people could call to get information and sign up for local Hoop-It-Up tourneys. According to Streetball Partners VP of Marketing Tad Brown, the promos generated 2,000 calls through the 900 service (Streetball Partners).
ESPN2 announced that it will "dramatically increase" its auto racing news and information coverage beginning this fall with a Sunday night 60- to 90-minute motorsports recap program. The network will then expand its coverage again in February '96 debuting the first-ever, daily 30-minute show devoted to motorsports. A motorsports viewer call-in program is also planned for '96 (ESPN).