Minn. Gov. Weighs In On U.S. Bank Stadium Dispute Colts-Jets Gets 6.0 Overnight Rating For ESPN NFLPA Launches New Business Accelerator Les Moonves Defends NFL Ratings Titans, Browns Allowed To Wear Special Cleats Pennel's Lawsuit Against NFL, NFLPA Resolved All NFL Partners See Week 13 Sunday Decline Many NFL Players Participate In Cleats Cause NFL Could Add Gameday Video For Tablets NFL Amends Changes To Social Media Policy
SBD/20/Sponsorships Advertising Marketing
THE NUMBERS ARE IN FROM THE SUPER BOWL IN MIAMI
Published April 20, 1995
The weeklong Super Bowl-related events in South FL had a total economic impact of $365M, more than double the impact of the '94 Super Bowl in Atlanta and greater than any Super Bowl in NFL history, according to a study commissioned by the NFL and the South FL Host Committee. Dr. Kathleen Davis of Barry University, which released the study, said one reason for the large increase was the methodology. For the first time, researchers attempted to accurately measure visitors who came to South FL for the Super Bowl but did not have tickets to the game. In past years, cities have estimated that about 20,000 ticketless travelers visit Super Bowl cities. This year's study shows that 72,000 ticketless people were in South FL specifically because of the Super Bowl. NFL Dir of Communications Greg Aiello was pleased with the numbers: "It's a combination of the continuing growth of the Super Bowl game and the attractiveness of South Florida, especially in January." ECONOMIC IMPACT FOR THE LAST FIVE SUPER BOWL CITIES YEAR CITY IMPACT 1995 Miami $365M 1994 Atlanta 166M 1993 Los Angeles 182M 1992 Minneapolis n/a 1991 Tampa 118M (Anne Moncreiff Arrarte, MIAMI HERALD, 4/20).