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THE NUMBERS ARE IN FROM THE SUPER BOWL IN MIAMI

     The weeklong Super Bowl-related events in South FL had a
total economic impact of $365M, more than double the impact of
the '94 Super Bowl in Atlanta and greater than any Super Bowl in
NFL history, according to a study commissioned by the NFL and the
South FL Host Committee.  Dr. Kathleen Davis of Barry University,
which released the study, said one reason for the large increase
was the methodology. For the first time, researchers attempted to
accurately measure visitors who came to South FL for the Super
Bowl but did not have tickets to the game.  In past years, cities
have estimated that about 20,000 ticketless travelers visit Super
Bowl cities.  This year's study shows that 72,000 ticketless
people were in South FL specifically because of the Super Bowl.
NFL Dir of Communications Greg Aiello was pleased with the
numbers:  "It's a combination of the continuing growth of the
Super Bowl game and the attractiveness of South Florida,
especially in January."
     ECONOMIC IMPACT FOR THE LAST FIVE SUPER BOWL CITIES
          YEAR           CITY           IMPACT
          1995           Miami          $365M
          1994           Atlanta         166M
          1993           Los Angeles     182M
          1992           Minneapolis      n/a
          1991           Tampa           118M
(Anne Moncreiff Arrarte, MIAMI HERALD, 4/20).
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