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SARA LEE SIGNS LICENSING DEAL WITH SPALDING SPORTS
Published April 20, 1995
Sara Lee Knit Products announced a new, long-term licensing deal with Spalding Sports Worldwide. Effective in '96, Knit Products, the Sara Lee division which manufactures Hanes activewear, will become the master licensee for all Spalding apparel categories and will gradually introduce a broadened line of sports apparel products for Spalding. Sara Lee Knit Products CEO Kirk Beaudin: "In addition to the potential to develop a new line of athletically-inspired apparel across a broad range of product categories and channels, the Spalding name provides us with another world-class brand to complement Hanes" (Sara Lee/Spalding).